Over the past five years, online large kitchen appliance sales operators benefited from steady growth, as both rising e-commerce sales and rebounding construction activity boosted demand for operator goods. Sales of major appliances rely heavily on activity within the housing market, a trend that positively boosted operators as growth in housing starts and remodeling activity spiked during COVID-19. A further shift toward e-commerce kept revenue growth steady throughout the entirety of the five-year period. These trends caused revenue to grow at a CAGR of 12.3% to an estimated $13.2 billion, including an estimated 0.4% slip in 2023, as high inflation dampens discretionary consumer activity.
Operators in this industry sell major household appliances, such as household cooking appliances, laundry equipment, refrigerators, upright and chest freezers, dishwashers, water heaters and garbage disposal units, via the internet.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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