Newspaper Publishing in Australia - Industry Market Research Report

Newspaper Publishing in Australia
Print newspaper circulation has declined over the past five years, as readers have increasingly switched to online news sources. Lower circulation has made newspaper advertising less attractive for media buying agencies and businesses, as newspapers are reaching fewer consumers. This trend has limited revenue generated from advertising. Although most newspaper publishers also publish their content online, digital advertising is typically less lucrative than print advertising. Revenue drops over the two years through 2020-21 were exacerbated by the COVID-19 pandemic. Weak economic conditions brought on by government-imposed lockdowns led to declining advertising revenue. Furthermore, lockdowns and travel restrictions associated with the COVID-19 pandemic have also negatively affected sales to business customers. Industry revenue is expected to drop 2.1% in the current year. Advertising revenue is expected to fall further as business confidence sinks further and becomes negative. Overall, industry revenue is expected to decline at an annualised 4.4% over the five years through 2022-23, to $3.0 billion.

Industry firms publish newspapers. Companies are included in the industry if they publish physical newspapers. The industry excludes newspapers that only publish online, but includes revenue generated online by publishers that print physical newspapers. Newspaper-inserted magazines are also included in the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.