Menswear Stores in Australia - Industry Market Research Report

Menswear Stores in Australia
Changes in consumer behaviour and demographic trends influence the fashion sector, which is why society's evolving attitudes towards men's fashion have affected the industry. Traditionally, clothing brands prioritised womenswear, but growing interest in men's apparel and accessories has encouraged retailers to focus more on catering to the men's market. Reasons like shifting gender norms, a rise in individualism, changing work cultures and social media influence have fuelled fashion-related spending among men, particularly younger generations. Revenue has been rising at an annualised 1.4% over the past five years, and is expected to reach $5.4 billion in 2023-24, thanks to higher disposable income and a growing male population aged 18 and over. This trend includes an anticipated revenue dip of 3.7% in the current year as negative consumer sentiment encourages Australians to reign in their spending habits.

Industry firms retail men’s clothing. The industry includes both specialist men’s clothing stores, and sales of men’s clothing by unisex specialist clothing retailers. The industry excludes department stores and online-only sales of menswear.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.