Business Coaching in the US - Industry Market Research Report

Business Coaching in the US - Industry Market Research Report

Business Coaching in the US

Business Coaching is offering leadership and management training courses like IT and conflict resolution. Service is heavily reliant on demand from its largest market, middle and senior management staff of US corporations. Prior to 2020, favorable economic conditions enabled new and existing companies to expand operations as demand rose, but conditions changed when the COVID-19 (coronavirus) pandemic struck in 2020, as corporate profit and consumer spending dropped. Corporations sought out business coaches to help navigate the unprecedented pre-pandemic work environment, as both corporations and consumers resumed spending on discretionary services recovery in 2021-2022. Despite the unprecedented losses felt in 2020 and the ongoing economic situation, industry-wide revenue still grew at a CAGR of 2.3% to $15.2 billion over the past five years, including a 0.0% plateau in 2023.

This industry includes companies that offer short duration courses and seminars for management and professional development. Training is provided through public courses or employer training programs, and the courses can be customized or modified. Instruction may be provided at the company’s training facilities, client or educational institutions, the workplace, the home and via TV or the internet.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.