Billboard & Sign Manufacturing in Canada - Industry Market Research Report

Billboard & Sign Manufacturing in Canada
The Billboard and Sign Manufacturing industry in Canada has faltered, even as the domestic economic climate proved resilient. Billboards have maintained their appeal as one of the few remaining ways to reach a broad consumer base in an increasingly fragmented media landscape. Consequently, advertisers have continued spending on billboard space. However, billboards and signs have been hurt by a fundamental shift in advertising spending, as downstream customers have shifted toward online advertising because of its improved ability to targeting specific audiences. The COVID-19 pandemic presented a further challenge, as economic output contracted and industry revenue feel 18.8% in 2020 alone. While the industry bounced back in 2021, overall revenue has been declining at a CAGR of 3.9% over the past five years, and is expected to reach $1.6 billion in 2023. In 2023, industry revenue is forecast to fall an additional 2.7%.

The Billboard and Sign Manufacturing industry in Canada manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Industry products may include nonelectric signs, digital billboards, video screens and neon signs. The industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other street furniture advertising. It also excludes any advertising or displays made from printing paper or paperboard.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.