State of Cable & Digital Media 2015
The 2015 State of Cable & Digital Media study tracks the growing market for multichannel, broadband, and mobile content, services, and technology.
- State of Cable and Digital Media 2015–Background and Methodology
- Executive Summary
- 1). TV Content Video Services and Viewing Platforms: How Viewers Access Content
- 1.1 Video Access
- 1.2 Multichannel Services – By Key Segments
- 1.3 Additional Multichannel Services
- 1.4 Over the Air Households
- 1.5 Viewing Platforms
- 1.6 Streaming to TV Capability
- 1.7 Handheld Devices with Video Capability
- 1.8 Multichannel and Subscription Services
- 2). TV Content Viewing Services and Platforms: How Viewers Watch
- 2.1 OTT Viewers
- 2.2 Share of Viewing (by Key Demographic and Subscription Segments)
- 2.3 Percentage of Weekly Viewing - Tracking
- 2.4 OTT Viewing Behaviors: Binge and Catch-Up Viewing
- 3). Programming: What Viewers Watch
- 3.1 Daily TV Viewing Hours
- 3.2 “Into TV Content”
- 3.3 Genres Watched
- 4). Psychographics of TV Content Viewers
- 4.1 Early Adopters
- 4.2 Technology and Personal Interactions
- 4.3 Political Ideology
- 4.4 Political Issues
- 4.5 Future Outlook and Financial Security
- 4.6 Social Issues
- 5). Subscription Profile of TV Content Viewers: What TV Content Viewers Have and How Satisfied They Are
- 5.1 Internet Access (by Key Segments)
- 5.2 Bundled Services (by Key Segments
- 5.3 Monthly Spending
- 5.4 Satisfaction with Multichannel Services
- 5.5 Satisfaction with Internet Services
- 5.6 Future Plans for Multichannel Services
- 6). Demographic Profile of TV Content Viewers: Overall & of Key Segments
- 5.1 Summary
- 5.2 Demographics
- 5.3 Household Composition
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