The World of Wellness: Exploring the Trends that are here to Stay

The World of Wellness: Exploring the Trends that are here to Stay


The world of wellness is rapidly changing, with consumers seeking more control over their personal health—but which trends are here to stay? In this report, HealthFocus explores the health and nutrition trends that companies have heavily invested in to see where they stand two years into the COVID-19 pandemic.

This new report provides an in-depth global analysis from the HealthFocus International 2022 Global Trend Study tracking consumer attitudes and actions towards health and wellness from pre to post-COVID-19 to explore the lasting impact and implications for key trends in the food and beverage landscape. The report provides a global perspective with breakouts across 20 key markets.


Introduction & Methodology
Executive Overview & Summary of Findings
The Top Health & Wellness Trends that are Here to Stay
COVID-19 Concern and Impact on Diet and Lifestyle
Shifting Shopping Habits and the Rise of E-grocery

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