Weight Management: Consumer Mindsets & Actions - US Nuances on Weight, Dieting, & Exercise
This report will be your efficient, go-to resource for US market-level insights into how consumers approach weight loss and weight management.
We explore weight-management goals, attitudes and actions - including diet and exercise.
This report also includes a profile of weight-focused dieters to uncover useful insights and understanding for effective communication.
- Introduction and Methodology
- Executive Overview and Summary of Findings
- Consumers' Current Focus on Weight Management
- How Weight Fits in the Health Equation
- Consumer Disconnect: Reality and Proactivity Gaps
- Consumers' Attitudes Towards Weight
- Taking Action: Exercise and Product Choice Related to Weight
- Consumer Profile: Understanding Weight-Focused Dieters
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