USA Trend Report: Shoppers' Journey Towards Living & Eating Healthier
With the primary goal of helping companies and brands connect more powerfully with their consumers, the HealthFocus U.S. Trend Study tracks consumer perceptions, motivations, and behaviors around health, nutrition, and food choice. For 30 years, we’ve tracked the evolution of consumer interest and involvement in hundreds of topics. In addition to long-trended topics, we tailor each round of the study to gain understanding of emerging trends and consumer involvement. Get crystal clear on how to approach your US consumers with the most current and comprehensive view of the marketplace.
- Summary of Findings
- The Current State of Health & Wellness
- A Renewed Focus on Grocery Value
- Building Brand Power
- Communicating Nutrition & Shopping for Wellness
- The Complex Role of Foods and Beverages
- Immunity and the Return of Food as Medicine
- Clean Compromise: Food Science Done Right
- Ingredient Insights
- The Plant Paradox
- The Shift in Sustainability
- The Expanding Role of Beverages
- New Consumer Rules for Snacking
- The Future of Supplements
- Parenting for Health and Wellness
- Appendix
Research Assistance
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