Shopping Habits Around the World: A Market-Level Blueprint for Effective Shopper Communications
This report is your quick, go-to resource for market-level insights into how people shop for foods and beverages and the best ways to communicate health and wellness.
We explore health gaps among various retailers, the rise of online shopping, where consumers look for health and nutrition information, what they look for on product labels, and their purchase drivers.
Uncover interesting insights and country nuances that will provide a market-level blueprint for effective shopper communications.
- Introduction and Methodology
- Executive Overview and Summary of Findings
- Shopping Habits and Retailer Opportunities for Healthier Options
- Communicating Health & Wellness
- Purchase Drivers: The Basics
- Purchase Drivers: Adding Positives
- Purchase Drivers: Removing Negatives
- Purchase Drivers: Clean and Natural
- Purchase Drivers: Building Trust
- Purchase Drivers: Sustainability
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook