The Plant Paradox

The Plant Paradox


This comprehensive report takes a deeper look at the plant-based food and beverage trend globally, regionally, and across 25 individual markets.

Learn how to navigate this evolving category, gaining understanding of shopper motivations, attitudes, and actions to connect more powerfully and more profitably.


Summary
Plant-Based Market Overview
Key Drivers and Barriers
Animal Alternatives and Plant Protein
Trends
Consumer Profiles

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