Mood Food
Health is no longer rooted primarily in physical well-being. Consumers now view emotional well-being as the cornerstone of health—fueling greater desire for strong cognition, confidence, and feelings of calm and ease.
Here, we explore the current perception of wellness around the world, revealing new opportunities for positioning healthy products. This report looks deeper into this topic globally and regionally to help companies better understand shopper motivations and attitudes.
Connect more powerfully with your targets by seeing how they view mental/emotional health and how that influences their connection to your products.
- Introduction and Methodology
- Executive Overview and Summary of Findings
- Redefining Health - Mental Moves to the Forefront
- Mental/Emotional Health Needs
- Mental Benefits Consumers are Seeking
- Healthy is in the Head
- The Gut/Brain Connection
- Children's Emotional Health
- Profile of the Mood-Food Consumer
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook