Healthy is in the Head: Consumers Put Feelings Over Physical
Health is no longer rooted in the physical. Consumers now view emotional well-being as the cornerstone of health—fueling greater desire for mental power, feeling confident, and stress reduction. We explore the new definition of wellness around the world, revealing new opportunities for positioning healthy products.
This report from HealthFocus International takes a deeper look into this topic globally, regionally, and across 23 individual countries to help companies better understand shopper motivations and attitudes.
- Introduction & Methodology
- Executive Overview & Summary of Findings
- Redefining Health - Mental Moves to the Forefront
- Mental/Emotional Health Needs
- Mental Benefits Consumers are Seeking
- Healthy is in Head
- The Gut/Brain Connection
- Children's Emotional Health
- Profile of the Mood-Food Consumer
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