Health Concerns: Addressing Consumers' Health Needs Around the World
This report will be your quick, go-to resource for market-level insights into addressing consumers’ top health problems through your foods and beverages.
This report includes concern and incidence for more than 30 health issues—globally, regionally, and across 23 individual countries—to help companies better understand shopper needs, connect more powerfully with their targets, and bring market solutions faster and more profitably.
Also included in the report are our popular Health Condition Strategic Opportunity Quadrants, which plot health concerns against issues affecting shoppers to determine price sensitivity and receptiveness to communication.
- Introduction and Methodology
- Executive Overview and Summary of Findings
- Overview of Health Concerns and Issues
- Daily Living Health Issues
- Chronic/Ongoing Health Issues
- Age-Related Health Issues
- Acute Health Issues
- Cognitive/Brain-Related Health Issues
- Mental/Emotional Health Issues
- Strategic Opportunity Quadrants: Demographics
- Strategic Opportunity Quadrants: Regions
- Strategic Opportunity Quadrants: Countries
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