Global Trend Study - Germany Report
A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets.
This study is a rich baseline information resource for anyone with a need to understand consumer attitudes on managing their day-to-day health. Concerns and interests change for different consumers segments and demographic groups and over time. The HealthFocus data is trended allowing you to see what is growing and what is fading. No other health and wellness study covers as many countries and provides as much data.
- Introduction & Methodology
- The World of Wellness
- Detailed Country Findings
- Section 1: Shopper Views on Health and Well-being
- Section 2: Diets, Exercise, and Weight Management
- Section 3: Benefits that Motivate Consumers to Action
- Section 4: Making Foods & Beverages Healthier
- Section 5: Macro Nutrients: Protein, Fats, Carbohydrates, Fiber, & Sweeteners
- Section 6: The Role of Brands Today
- Section 7: Communicating Health + Shopping for Wellness
- Section 8: Dayparts, Snacking, and Healthy Indulgence
- Section 9: Immunity, Kitchen Medicine, and Supplements
- Section 10: The Personal + Planet Health Connection
- Section 11: Clean Conscience Eating + The Shift Towards Plant
- Section 12: Health & Nutrition for the Family
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