Next-Gen Protein: The Consumer Connection

Next-Gen Protein: The Consumer Connection

Consumers can’t get enough protein, but not all protein is viewed the same and expectations are changing. Across the board, consumers are calling for better protein – better tasting, more nutritious, more sustainable, and more ethical. The world is moving quickly to new forms of protein, but the consumer is not there yet. Protein innovation is currently out of sync with consumer acceptance, and we are helping to close the gap between the emerging proteins and the consumer.

This report from HealthFocus International takes a deeper look into this topic globally, regionally, and across 23 individual countries to help companies better understand shopper motivations and attitudes. Some of the many topics addressed within the report include:

• How consumers approach protein selection and the role of protein source
• Consumer interest in emerging protein sources (e.g., plant protein, lab-grown, fungi, hybrid, etc.) and how acceptance varies by market and key demographics
• Functional benefits consumers link to a high-protein diet (e.g., daily health, physical energy, mental energy, muscle health, weight management, athletic performance, etc.)
• Consumers’ dietary habits and shifting protein needs amidst the growing plant-based trend
• Opportunities and pitfalls for plant-based products
• and much more!

• NORTH AMERICA: USA and Canada
• LATIN AMERICA: Brazil and Mexico
• EUROPE: France, Germany, UK, and Russia
• MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
• SOUTH ASIA: India and Pakistan
• EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam