Energy Evolves to Feeling Good
This report explores the evolution of energy products in the food, beverage, and supplement landscape, as well as how consumers’ desires for energy are shifting.
No longer is the energy products market so strongly focused on youth-targeted “super drinks” – though this is still huge: cleaner products, new functional ingredients, and an expansion of energy beyond beverages provide a great opportunity for brands to address consumers’ energy needs.
To better understand what consumers are seeking and how to match your products with their core needs, read on.
This report takes a deeper look at the topic of energy globally, regionally, and across 25 individual markets to help our clients better understand shopper concerns and attitudes so you can connect more efficiently, more powerfully, and more profitably.
- Summary
- Consumer Energy Choices
- Types of Energy
- Health Concern and Prevalence
- Energy Needs by Daypart
- Product Spotlights
Research Assistance
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