Boosted Beverages: The Benefits Consumers Want
Today’s shoppers demand beverages that provide benefits well beyond hydration: Beverages are no longer secondary to foods in terms of the health benefits, nutritional value, and clean/natural aspects consumers expect. There is growing demand for better-for-you beverages that provide consumers with a convenient source of instant nutrition.
This report takes a deeper look at the topic of beverages globally, regionally, and across 25 individual markets to help our clients better understand shopper concerns and attitudes so they can connect more powerfully and more profitably.
- Summary
- Expanding the Role of Beverages
- Beverage Selection: General Attributes
- Beverage Selection: Specific Attributes
- Boosted-Beverage Consumer Profile
- Beverage Trends
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