HealthFocus International

HealthFocus International is a distinguished marketing research and consulting firm, renowned for its expertise in consumer health and nutrition trends analysis. With two decades of invaluable experience collaborating with some of the industry's most accomplished food, beverage, and supplement brand marketers, as well as business leaders, HealthFocus International stands as a trusted authority. The firm serves as an essential resource for companies seeking comprehensive insights into consumer attitudes and behaviors concerning health and nutrition choices.

HealthFocus International's extensive collection of reports offer critical information and strategic guidance to navigate the evolving landscape of consumer health preferences. These reports serve as invaluable tools for businesses aiming to make informed decisions, develop effective marketing strategies, and remain competitive in the dynamic realm of consumer health and nutrition.
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75 Reports from HealthFocus International

   
  • A New World of Snacking

    A New World of Snacking There is a new world of snacking: today consumers are less willing to overlook their health preferences when choosing snacks. The definition of snacks and the rules around snacking have shifted. “Snacks” are no longer viewed as junk food and instead have become part of our ev ... Read More

  • Supplements: The Consumer View

    Supplements: The Consumer View This report dives into the evolving landscape of consumer attitudes towards supplements, spanning 25 diverse markets worldwide. This essential resource is designed specifically for supplement companies aiming to stay ahead of global trends and consumer preferences. Dis ... Read More

  • Sweeteners: The Consumer Perspective

    Sweeteners: The Consumer Perspective This report takes a deeper look at the topic of sugar and sweeteners globally, regionally, and across 25 individual markets to help companies better understand shopper motivations and attitudes, and providing a blueprint for successful sweetener solutions. ... Read More

  • Energy Evolves to Feeling Good

    Energy Evolves to Feeling Good This report explores the evolution of energy products in the food, beverage, and supplement landscape, as well as how consumers’ desires for energy are shifting. No longer is the energy products market so strongly focused on youth-targeted “super drinks” – though this ... Read More

  • Navigating the Processed Food Landscape: A Story of Change and Innovation

    Navigating the Processed Food Landscape: A Story of Change and Innovation This report explores the shifting landscape of processed foods, including a new dietary villain: “ultra-processed foods.” It also highlights consumer demands for healthier, more transparent food options and examines the comple ... Read More

  • The Plant Paradox

    The Plant Paradox This comprehensive report takes a deeper look at the plant-based food and beverage trend globally, regionally, and across 25 individual markets. Learn how to navigate this evolving category, gaining understanding of shopper motivations, attitudes, and actions to connect more powerf ... Read More

  • Functional Benefits: The Next Nutrition Frontier and Ingredients Consumers Seek

    Functional Benefits: The Next Nutrition Frontier and Ingredients Consumers Seek This report takes a deeper look at functional foods and beverages (globally, regionally, and across 25 individual markets) to help our clients better understand shopper motivations and attitudes so they can connect with ... Read More

  • Boosted Beverages: The Benefits Consumers Want

    Boosted Beverages: The Benefits Consumers Want Today’s shoppers demand beverages that provide benefits well beyond hydration: Beverages are no longer secondary to foods in terms of the health benefits, nutritional value, and clean/natural aspects consumers expect. There is growing demand for better- ... Read More

  • Gut Health: The Consumer Perspective

    Gut Health: The Consumer Perspective Consumers are increasingly interested in digestive health as they learn more about the gut microbiome and its connections to health throughout the body and mind. Among other topics, this report will touch on the growth and innovations in the gut-health industry, ... Read More

  • Global Trend Study - Australia: A Roadmap Between Consumers and Your Products

    Global Trend Study - Australia: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and well ... Read More

  • Global Trend Study - France: A Roadmap Between Consumers and Your Products

    Global Trend Study - France: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellnes ... Read More

  • Global Trend Study - Japan: A Roadmap Between Consumers and Your Products

    Global Trend Study - Japan: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellness ... Read More

  • Global Trend Study - Indonesia: A Roadmap Between Consumers and Your Products

    Global Trend Study - Indonesia: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and well ... Read More

  • Global Trend Study - South Korea: A Roadmap Between Consumers and Your Products

    Global Trend Study - South Korea: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and we ... Read More

  • Global Trend Study - Taiwan: A Roadmap Between Consumers and Your Products

    Global Trend Study - Taiwan: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellnes ... Read More

  • Global Trend Study - Egypt: A Roadmap Between Consumers and Your Products

    Global Trend Study - Egypt: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellness ... Read More

  • Global Trend Study - UK: A Roadmap Between Consumers and Your Products

    Global Trend Study - UK: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellness li ... Read More

  • Global Trend Study - Hong Kong: A Roadmap Between Consumers and Your Products

    Global Trend Study - Hong Kong: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and well ... Read More

  • Global Trend Study - China: A Roadmap Between Consumers and Your Products

    Global Trend Study - China: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellness ... Read More

  • Global Trend Study - India: A Roadmap Between Consumers and Your Products

    Global Trend Study - India: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellness ... Read More

  • Global Trend Study - Malaysia: A Roadmap Between Consumers and Your Products

    Global Trend Study - Malaysia: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and welln ... Read More

  • Global Trend Study - Nigeria: A Roadmap Between Consumers and Your Products

    Global Trend Study - Nigeria: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellne ... Read More

  • Global Trend Study - Pakistan: A Roadmap Between Consumers and Your Products

    Global Trend Study - Pakistan: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and welln ... Read More

  • Global Trend Study - Turkey: A Roadmap Between Consumers and Your Products

    Global Trend Study - Turkey: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and wellnes ... Read More

  • Global Trend Study - Thailand: A Roadmap Between Consumers and Your Products

    Global Trend Study - Thailand: A Roadmap Between Consumers and Your Products A comprehensive look at shoppers and their path to wellness and healthier living. The HealthFocus International Trend Survey is an in-depth survey of shoppers and their attitudes and behaviors around food, health, and welln ... Read More

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