mHealth Services Market Size, Share & Trends Analysis Report By Services (Monitoring Services, Diagnosis Services), By Participants (Mobile Operators, Device Vendors), By Application, By End-user, By Region, And Segment Forecasts, 2024 - 2030
mHealth Services Market Growth & Trends
The global mHealth services market size is expected to reach USD 148.82 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 14.7% from 2024 to 2030. Rising investment, growing adoption of mHealth technology and platforms by physicians and patients, advancement in healthcare IT infrastructure, and growing penetration of digital health services for remote patient monitoring are also increasing the demand for mobile health apps, which is expected to propel market growth over the forecast period.
Growing affordability and reduction in hardware costs are driving the demand for smartphones in the market. Recently, mHealth has rapidly grown in developing countries due to the high penetration of mobile phones. The number of health apps has increased significantly in recent years. For instance, according to data published by MobiusMD, 350,000 health, medical, and fitness apps were in the market in 2021. Health apps facilitate effective communication between patients living in remote locations and healthcare professionals. Moreover, the usage of mobile devices is rising among physicians. For instance, according to an article published by BMC Health, around 82% of people use mobile phones for patient engagement. Thus, rising importance of mobile phones and mHealth for improving health outcomes & patient care is driving the market.
Technological advancements, adoption of different strategies by market players, and a growing focus on mHealth technologies have led to increased funding in digital health. Physicians with a background in company operations or investments invest in digital health startups. This is expected to impact the market positively. For instance, in July 2022, AT&T collaborated with The American Academy of Pediatrics to launch free tools to encourage responsible and safe media, technology, & internet use by families..
North America dominated the market with a revenue share of over 40.2% in 2023. North America is the leading market for mHealth applications across the globe. One of the major factors contributing to growth of this market is the high adoption of mHealth. For instance, according to the Centers for Disease Prevention and Control (CDC) reports, in the U.S., about 88.2% of office-based physicians use at least one type of EMR/EHR system. Thus, growing adoption of mHealth apps by physicians and patients increases the growth of this region.
mHealth Services Market Report Highlights
By service, monitoring segment accounted for the largest revenue share in 2023. The growing incidence of infectious and chronic diseases coupled with rising demand for remote monitoring platforms in post-acute care are among the major factors that drive the growth of the segment.
By participant, mobile operators dominated the market in terms of revenue share in 2023 owing to increase in the number of mobile subscribers and growing industry consolidation activities by the leading players.
The general healthcare & fitness application segment dominated the market in 2023 due to rising awareness among people regarding health and increased use of wearable devices to track daily fitness activities.
By end user, healthcare providers segment accounted for the largest revenue share in 2023, owing to rise in prevalence of chronic diseases.
North America dominated the market in 2023 owing to developments in coverage networks, growth in adoption of smartphones, and advancements in healthcare IT infrastructure.
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