E-commerce Household Appliances Market Size, Share & Trends Analysis Report By Type (White Goods, Small Electric Home Appliances), By Region And Segment Forecasts, 2022 - 2028

E-commerce Household Appliances Market Size, Share & Trends Analysis Report By Type (White Goods, Small Electric Home Appliances), By Region And Segment Forecasts, 2022 - 2028

E-commerce Household Appliances Market Growth & Trends

The global e-commerce household appliances market size is expected to reach USD 148.6 billion by 2028, registering a CAGR of

4.8% over the forecast period, according to a new report by Grand View Research, Inc. This can be attributed to the growing

demand for household appliances on e-commerce portals from developed as well as developing countries. Integration of

communication and advanced technology to build convenient and energy-efficient appliances for improved lifestyles are some

factors anticipated to drive the growth of this target market. Furthermore, the ease of access to consumers by online payment

banking solutions such as online banking, UPI, debit and credit cards, etc. is expected to further drive the demand for

online platforms.

Increasing needs for differentiated services and products have led to a surge in investments in research and development

activities. The augmented number of dual-income households along with insufficient time for cleaning of house and food

preparations has led to the growing demand for household appliances. Additionally, energy efficiency policies and energy

labels have empowered manufacturers to focus on the improvement of energy-efficient products. All these factors are expected

to drive the growth of this market in the coming years. A recent trend observed in this market is manufacturers are

continuously modifying and developing these products to provide an easy lifestyle to tech-savvy customers. Recently in 2021,

Samsung Electronics Co., Ltd. has expanded its smart home offerings with a new line of robot vacuums and a Bespoke smart

refrigerator.

The growing home improvement and remodeling activities across the globe may provide a long-term opportunity for advanced home

appliances. The rising urbanization and modernization rate are further driving the growth of this target market. Retail

stores and showrooms of major brands, supermarkets, and hypermarkets have been closed for some time, which in turn, affected

sales of various consumer electronics products. For instance, in 2020, Samsung Electronics America temporarily closed all of

its stores in the U.S. and Canada. Before Covid-19 hit, e-commerce was poised to transform the white goods industry. But the

pandemic is accelerating change. Consumers are focusing on online platforms to buy everything, including large household

appliances. The direct-to-consumer channel is now powering an increasing number of major appliance sales, putting enormous

pressure on manufacturers to reshape their growth strategies.

Manufacturers are focusing to update their digital sales and marketing to maintain their share in this target market. Leading

manufacturers are rapidly developing omnichannel retail strategies to compete in an increasingly digital marketplace. In

addition to traditional retail stores, they are also starting to partner with leading online platforms such as Amazon and

Alibaba, as well as local and regional challenges, and are also investing in well-designed direct-to-consumer channels. At

the same time, they are accelerating the development of connected devices that will lay the foundation for a wide range of

digital services in the future. These first movers aim to use digital tools to build loyalty, build lifelong customer

relationships, strengthen brand image and capture a major share in after-sales services.

The white goods type segment is projected to show lucrative growth in this market during the forecast period. The white goods

segment includes washing machines, dishwashers, refrigerators, and washer-dryers. This growth is attributed to the cumulative

demand for these products in developed regions such as North America and Europe. The increasing number of households and

rapid development are also some of the important factors that will boost the growth of the segment in the coming years.

Europe is anticipated to show good growth in this market during the forecast period. The growing demand and supply of these

products in these areas, coupled with a strong and distributed network, is anticipated to generate opportunities for product

manufacturers in the coming future. The growth of the market in this region is accredited to the presence of strong internet

penetration. The rising trend of replacement of home appliances among the population is further driving the market growth.

Additionally, increasing consumption of dishwasher items in the countries such as the U.K., Italy, and France has led to an

increase in the revenues of such products in the region. For instance, as per the document published by the Association of

the Manufactures of Domestic Appliances, around 49% of the U.K. population own dishwashers.

E-Commerce Household Appliances Market Report Highlights

• North America is expected to show the fastest CAGR of 5.4% from 2022 to 2028 owing to escalating demand for different

types of household appliances from e-commerce platforms

• The white goods type segment contributed to the highest revenue share of around 80.0% in 2021 owing to rising demand

for refrigerators and washing machines

• Asia Pacific dominated the market and accounted for a revenue share of over 35.0% in 2021 as a result of the growing

number of households and increasing disposable income in the regionPlease note The report will be delivered in 2-3 business days upon order notification.