Yoga Market Size, Share & Trends Analysis Report By Delivery Mode (Online Yoga Course, Offline Yoga Course), By End-use (Male, Female), By Age Group (Below 18 Years, 18-29 Years), By Region, And Segment Forecasts, 2024 - 2030

Yoga Market Size, Share & Trends Analysis Report By Delivery Mode (Online Yoga Course, Offline Yoga Course), By End-use (Male, Female), By Age Group (Below 18 Years, 18-29 Years), By Region, And Segment Forecasts, 2024 - 2030


Yoga Market Growth & Trends

The global yoga market size is expected to reach USD 200.35 billion by 2030, registering a CAGR of 9.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Consumers are becoming increasingly aware of stress relief and mental health benefits associated with yoga which has led to a shift beyond physical fitness. The surge in health consciousness, coupled with a shift towards holistic lifestyles will drive the market growth. Studies demonstrating the effectiveness of yoga in managing various health conditions have fueled the demand for restorative yoga, therapeutic yoga, prenatal yoga, and hatha yoga. According to the WHO, every year hypertension affects over 1 billion adults worldwide. The population suffering from hypertension accounts for up to 45% of the adult population. By 2025, the number of people with hypertension is expected to increase by 15-20%, reaching almost 1.5 billion.

The integration of technology has allowed the yoga industry to expand its reach. Advancements such as online platforms, mobile apps, virtual reality (VR), and wearable tech have made yoga more accessible, enabling individuals to practice their homes. Moreover, the availability of digital platforms and mobile applications that offer virtual yoga classes has significantly widened access and participation. These platforms offer convenience and accessibility, allowing individuals to practice yoga remotely, access various classes, and learn from renowned instructors regardless of location. For instance, in September 2023, Cult. Fit, an India-based health and fitness brand, announced the launch of Evolve Yoga, a new evidence-based, transformative yoga format designed to enhance flexibility and mobility.

The popularity of yoga among high-profile celebrities and athletes is also influencing public perception and increasing its popularity. Moreover, busy lifestyles and increased stress drive demand for convenient and accessible fitness options like yoga. In addition, there has been an increase in the demand for yoga retreats and vacations focused on yoga. This trend provides tourism destinations with an opportunity to cater to the growing demand for yoga-related travel experiences. According to GWI, the global wellness tourism industry generated USD 651 billion in 2022, and it is expected to grow at a rate of 16.6% annually, with a projected value of USD 1.4 trillion in 2027.

Factors such as busy work schedules and rising disposable incomes in both developed and developing economies are allowing individuals to spend more on their health and well-being. This has led to a rise in investment in yoga classes, retreats, and accessories. In addition, the availability of free online resources, discount studios, and community classes has made yoga accessible to budget-conscious individuals. According to the CDC’s National Diabetes Statistics Report for 2022, around 37.3 million people, or 11.3% of the U.S. population, have diabetes. Research has shown that yoga can effectively improve glycemic control, reduce stress, and enhance overall well-being for individuals with diabetes.

Employers have realized the benefits of yoga in reducing stress, improving employee well-being, and enhancing productivity. This has led to the inclusion of yoga sessions as part of workplace wellness programs. Moreover, yoga studios partner with local organizations to encourage the participation of yoga practitioners and promote community well-being. For instance, in July 2022, CorePower Yoga announced a collaboration with Thompson Hotels to help people maintain fitness and wellness as part of their lifestyle and travel experiences. The rooftop workout classes are rooted in the mindfulness of yoga, and designed to transform the minds and bodies of guests, CorePower Yoga members, and locals.

Yoga Market Report Highlights
  • Offline yoga course dominated the market in 2023. Offline yoga courses offer the advantage of direct interaction with a qualified yoga instructor who can provide personalized guidance and feedback, aiding in proper form and preventing injuries. These offerings are targeted at specific demographics or focused on specialized areas such as yoga for stress relief, therapeutic yoga, prenatal yoga, and yoga for athletes
  • Demand from male segment is expected to surge in the forecast period. Increasing awareness of its physical and mental benefits led to a significant rise in male participation. Men are becoming more aware of the diverse health benefits of yoga beyond traditional fitness routines. They appreciate yoga for its ability to improve flexibility, build strength, enhance balance, and complement other forms of exercise
  • 30-50 years age group segment held the majority revenue share in 2023. Yoga becomes a means of stress reduction, fitness maintenance, and mental relaxation for individuals within this age bracket. Moreover, increased awareness of the benefits of managing chronic health conditions is supplementing the segment growth
  • Asia Pacific is anticipated to grow with the highest CAGR over the forecast period. This is due to factors such as rising disposable incomes and government initiatives promoting yoga through policies and initiatives for raising awareness of its benefits. Growing middle-class population, particularly in countries including China, India, South Korea, and Japan creates disposable income for premium yoga experiences and wellness activities
Please note The report will be delivered in 4-6 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Yoga Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Delivery Mode Trends & Outlook
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations
Chapter 5. Yoga Market: Delivery Mode Estimates & Trend Analysis
5.1. Delivery Mode Movement Analysis & Market Share, 2023 & 2030
5.2. Yoga Market Estimates & Forecast, By Delivery Mode, 2018 to 2030 (USD Million)
5.2.1. Online Yoga Course
5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.2. Offline Yoga Course
5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.3. Yoga Accreditation Training Programs
5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.4. Others
5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Yoga Market: End-use Estimates & Trend Analysis
6.1. Type Movement Analysis & Market Share, 2023 & 2030
6.2. Yoga Market Estimates & Forecast, By end-user, 2018 to 2030 (USD Million)
6.2.1. Male
6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.2. Female
6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Yoga Market: Age Group Estimates & Trend Analysis
7.1. Age Group Movement Analysis & Market Share, 2023 & 2030
7.2. Yoga Market Estimates & Forecast, By age group, 2018 to 2030 (USD Million)
7.2.1. Below 18 Years
7.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
7.2.2. 18-29 Years
7.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
7.2.3. 30-50 Years
7.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
7.2.4. Above 50 Years
7.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 8. Yoga Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2023 & 2030
8.2. North America
8.2.1. North America yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.2.2. U.S.
8.2.2.1. Key country dynamics
8.2.2.2. U.S. yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.2.3. Canada
8.2.3.1. Key country dynamics
8.2.3.2. Canada yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.2.4. Mexico
8.2.4.1. Key country dynamics
8.2.4.2. Mexico yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.3. Europe
8.3.1. Europe yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.3.2. Germany
8.3.2.1. Key country dynamics
8.3.2.2. Germany yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.3.3. UK
8.3.3.1. Key country dynamics
8.3.3.2. UK yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.3.4. France
8.3.4.1. Key country dynamics
8.3.4.2. France yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.3.5. Spain
8.3.5.1. Key country dynamics
8.3.5.2. Spain yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.3.6. Italy
8.3.6.1. Key country dynamics
8.3.6.2. Italy yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Asia Pacific yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.4.2. China
8.4.2.1. Key country dynamics
8.4.2.2. China yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.4.3. Japan
8.4.3.1. Key country dynamics
8.4.3.2. Japan yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.4.4. India
8.4.4.1. Key country dynamics
8.4.4.2. India yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.4.5. Australia & New Zealand
8.4.5.1. Key country dynamics
8.4.5.2. India yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.5. Central & South America
8.5.1. Central & South America yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.5.2. Brazil
8.5.2.1. Key country dynamics
8.5.2.2. Brazil yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.5.3. Argentina
8.5.3.1. Key country dynamics
8.5.3.2. Argentina yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.6. Middle East & Africa
8.6.1. Middles East & Africa yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.6.2. South Africa
8.6.2.1. Key country dynamics
8.6.2.2. South Africa yoga market estimates & forecast, 2018 - 2030 (USD Million)
8.6.3. Saudi Arabia
8.6.3.1. Key country dynamics
8.6.3.2. South Africa yoga market estimates & forecast, 2018 - 2030 (USD Million)
Chapter 9. Yoga Market - Competitive Landscape
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Company Market Positioning
9.4. Company Market Share Analysis
9.5. Company Heat Map Analysis
9.6. Strategy Mapping
9.7. Company Profiles
9.7.1. CorePower Yoga
9.7.1.1. Company Overview
9.7.1.2. Financial Performance
9.7.1.3. Product Benchmarking
9.7.1.4. Strategic Initiatives
9.7.2. Honor Yoga
9.7.2.1. Company Overview
9.7.2.2. Financial Performance
9.7.2.3. Product Benchmarking
9.7.2.4. Strategic Initiatives
9.7.3. Pure Yoga
9.7.3.1. Company Overview
9.7.3.2. Financial Performance
9.7.3.3. Product Benchmarking
9.7.3.4. Strategic Initiatives
9.7.4. Glo Digital, Inc.
9.7.4.1. Company Overview
9.7.4.2. Financial Performance
9.7.4.3. Product Benchmarking
9.7.4.4. Strategic Initiatives
9.7.5. YogaOne
9.7.5.1. Company Overview
9.7.5.2. Financial Performance
9.7.5.3. Product Benchmarking
9.7.5.4. Strategic Initiatives
9.7.6. YogaSix
9.7.6.1. Company Overview
9.7.6.2. Financial Performance
9.7.6.3. Product Benchmarking
9.7.6.4. Strategic Initiatives
9.7.7. Yoga Pod
9.7.7.1. Company Overview
9.7.7.2. Financial Performance
9.7.7.3. Product Benchmarking
9.7.7.4. Strategic Initiatives
9.7.8. MoreYoga
9.7.8.1. Company Overview
9.7.8.2. Financial Performance
9.7.8.3. Product Benchmarking
9.7.8.4. Strategic Initiatives
9.7.9. Power Yoga Canada
9.7.9.1. Company Overview
9.7.9.2. Financial Performance
9.7.9.3. Product Benchmarking
9.7.9.4. Strategic Initiatives
9.7.10. Flyogi LLC
9.7.10.1. Company Overview
9.7.10.2. Financial Performance
9.7.10.3. Product Benchmarking
9.7.10.4. Strategic Initiatives

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings