Wrapping Tissue Market Size, Share & Trends Analysis Report By Product (Virgin Pulp, De-inked Pulp), By Application (Commercial, Residential), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025 - 2030

Wrapping Tissue Market Growth & Trends

The global wrapping tissue market size is estimated to reach USD 1.93 billion by 2030, expanding at a CAGR of 3.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. Factors driving the market growth include rising emphasis of manufacturers and resellers on better packaging and increasing number of e-commerce participants. Moreover, buyers prefer goods packed in attractive and high-quality packaging, which is likely to boost the demand for wrapping tissues. Such tissues are used in packaging, making kites, and origami art.

Moreover, growing consumer interest in arts and crafts is steering the market. Instagram, Facebook, and other similar platforms have created a fan following for origami and fancy gift wraps, which is also driving the product demand. In addition, rapidly expanding fast food market is contributing to the market growth. The fast food market is an unorganized sector and runs on minimum possible resources; thus, to decrease the overall costs, fast food providers prefer wrapping tissues over disposables for packaging. North America is the largest regional market.

Asia Pacific is expected to be the fastest-growing market during the forecast period owing to rapid growth in the manufacturing sector and increasing population in emerging countries. However, product threat to the environment may hinder market growth to some extent as these tissues are not recyclable and are often dyed or coated, which makes the procedure of decomposition complex. As per a recent finding 165 billion packages are shipped in US each year, which leaves a tremendous amount of waste including loads of wrapping tissue.

Wrapping Tissue Market Report Highlights

• In terms of revenue, virgin pulp product segment is projected to lead the global market over the forecast years.
• Commercial application segment led the wrapping tissue market in 2024 accounting for a revenue share of around 58.81%.
• Based on distribution channel, the offline segment led the market with the largest revenue share of 61.29% in 2024.
• North America dominated the wrapping tissue market with the largest revenue share of 40.75% in 2024. This strong market position is attributed to several factors.