Women’s Digital Health Market Size, Share & Trends Analysis Report By Type (Mobile Apps, Wearable Devices, Diagnostic Tools, Others), By Application, By Region, And Segment Forecasts, 2024 - 2030

Women’s Digital Health Market Size, Share & Trends Analysis Report By Type (Mobile Apps, Wearable Devices, Diagnostic Tools, Others), By Application, By Region, And Segment Forecasts, 2024 - 2030

Women’s Digital Health Market Growth & Trends

The global women’s digital health market size is expected to reach USD 9.53 billion in 2030 and is projected to grow at a CAGR of 20.5% from 2024 to 2030. The encouraging regulatory environment for digital solutions catering to women’s fitness issues is expected to drive the growth of the market. In addition, the rise in funding for women’s health start-ups is one of the key growth factors as the investors are now attracted to this market.

The regulatory agencies have approved digital health applications specifically focusing on women's care. For instance, the FDA approved Ava, a fertility tracking wearable device and mobile application developed by Natural Cycles, as a class-one medical device in 2016. Ava received CE approval as a class-two medical device in 2017.

Women’s healthcare is gradually moving beyond reproductive health. Breast cancer, cardiovascular diseases, cervical cancer, maternal mortality, and mental diseases significantly contribute to the burden of women’s health issues. The government and various private organizations are now focusing on women’s fitness particularly and developing prominent solutions to address the issues.

The Covid-19 pandemic has reshaped the healthcare scenario as many countries implemented tough lockdown and millions of women living in developing/underdeveloped countries were unable to access required maternal care and contraceptives. In some countries, reproductive health issues were classified as non-essential services during the pandemic. Therefore, the implementation of digital fitness solutions such as mobile apps and wearable tracking devices witnessed significant growth in 2020.

Women’s Digital Health Market Report Highlights

• Mobile apps dominated the market and accounted for a share of 65.5% in 2023 due to their convenience, accessibility, and effectiveness
• Wearable devices are expected to register the fastest CAGR of 23.8% during the forecast period. Wearable devices, such as smartwatches and fitness trackers, have evolved to incorporate a range of sophisticated sensors and features that cater specifically to women's health needs
• North America women’s digital health market dominated the market and accounted for a market revenue share of 41.6% in 2023. This is attributable to the increasing use of digital health technology and the rising prevalence of smartphones, which allow women in the region to obtain essential healthcare resources quickly.

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