The global window film market size is expected to reach USD 16.56 billion by 2030, registering a CAGR of 5.3% over the forecast period, according to a new report by Grand View Research, Inc. The global construction industry is expected to drive the market. The construction industry in emerging markets is expected to grow faster than in developed economies. The Middle East and Africa are expected to see significant growth due to massive investment in infrastructure and improved economic development.
Amid the global COVID-19 pandemic situation, the ongoing construction projects have stalled for a short period until the pandemic situation normalizes. Before the COVID-19 case, countries like China, India, Indonesia, Malaysia, Thailand, Vietnam, and Brazil experienced increased construction activity due to rapid urbanization and rising disposable income in Asia-Pacific. Growing awareness, rising demand for sustainable infrastructure, and rising government construction spending in these economies are expected to impact the forecast period positively.
Owing to the diversification of Saudi Arabia's economy from an oil-based economy to a tourism-based economy, the government of Saudi Arabia is investing heavily in infrastructure development to reduce the carbon footprint further; the green building concept is gaining popularity, which will boost demand for window films in Saudi Arabia.
Decorative window film is expected to develop at a substantial growth rate during the forecast period. Decorative window film enhances the look of the window with an exciting design. It helps reduce energy bills, blinds windows, prevents carpets and furniture from fading, and adds aesthetic value to buildings. They are widely used in residential and commercial applications, including conference rooms, offices, facade glazing, hallways, and stairwells.
Rising demand from residential and commercial applications is expected to drive demand during the forecast period. Increased tinting activity for existing windows and stricter regulations for green building development is expected to drive demand for window films for residential applications. Decorative window films are ideal for commercial applications such as restaurants, hotel foyers, conference rooms, banks, offices, and residential applications such as bathrooms, front doors, solariums, and sidelights.
Window Film Market Report Highlights
In terms of revenue, sun control accounted for more than 46.2% share in the market in 2022 and is further expected to witness prominent growth during the forecast period
The automobile application segment dominated the global market and accounted for more than 35.8% of the market revenue share in 2022
As of 2022, North America accounted for 32.5% share of the overall market. Increasing demand from automotive, marine, residential and commercial applications in the region are anticipated to augment market growth in the near future
Various strategic initiatives were recorded over the past few years to boost the growth of the market. For instance, On May 27, 2021, Toray Industries, Inc., successfully installed the film development machinery at its Mishima Plant. This new setup will enable the company to create advanced offerings for an increasingly sophisticated and diverse film market. The machinery can develop an array of films by leveraging precision nano-multilayer design, NANOALLOY, performance nano-coating, and other underlying technologies
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Chapter 1 Methodology And Scope
1.1 Research Methodology
1.2 Research Scope And Assumptions
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 Gvr’s Internal Database
1.3.3 Secondary Sources
1.3.4 Third Party Perspective
1.3.5 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation And Data Visualization
1.6 Data Validation And Publishing
1.7 List Of Abbreviations
Chapter 2 Executive Summary
Chapter 3 Window Film Market Variables, Trends & Scope
3.1 Market Outlook
3.2 Penetration & Growth Prospect Mapping
3.3 Industry Value Chain Analysis
3.3.1 Raw Material Trends
3.3.2 Manufacturing Trends
3.3.3 Sales Channel Analysis
3.3.4 Vendor Selection Criteria Analysis
3.4 Regulatory Framework
3.4.1 Safety
3.5 Market Dynamics
3.5.1 Market Driver Analysis
3.5.2 Market Restraint Analysis
3.6 Business Environment Analysis: Window Film Market
3.6.1 Industry Analysis - Porter’s Five Forces
3.6.2 Pestel Analysis
Chapter 4 Window Film Market: Product Estimates & Analysis
4.1 Window Film Market: Product Movement Analysis
4.2 Sun Control Window Film
4.2.1 Window Film Market Estimates And Forecasts, By Sun Control Window Film, 2019 - 2030 (Thousand Square Meters) (USD Million)
4.3 Decorative Window Film
4.3.1 Window Film Market Estimates And Forecasts, By Decorative Window Film, 2019 - 2030 (Thousand Square Meters) (USD Million)
4.4 Security & Safety Window Film
4.4.1 Window Film Market Estimates And Forecasts, By Security & Safety Window Film, 2019 - 2030 (Thousand Square Meters) (USD Million)
4.5 Privacy Film
4.5.1 Window Film Market Estimates And Forecasts, By Privacy Film, 2019 - 2030 (Thousand Square Meters) (USD Million)
Chapter 5 Window Film Market: Application Estimates & Analysis
5.1 Window Film Market: Application Movement Analysis
5.2 Automotive
5.2.1 Window Film Market Estimates And Forecasts, By Automotive, 2019 - 2030 (Thousand Square Meters) (USD Million)
5.3 Residential
5.3.1 Window Film Market Estimates And Forecasts, By Residential, 2019 - 2030 (Thousand Square Meters) (USD Million)
5.4 Commercial
5.4.1 Window Film Market Estimates And Forecasts, By Commercial, 2019 - 2030 (Thousand Square Meters) (USD Million)
5.5 Marine
5.5.1 Window Film Market Estimates And Forecasts, By Marine, 2019 - 2030 (Thousand Square Meters) (USD Million)
5.6 Others
5.6.1 Window Film Market Estimates And Forecasts, By Others, 2019 - 2030 (Thousand Square Meters) (USD Million)
Chapter 6 Window Film Market: Regional Estimates & Trend Analysis
6.1 Window Film Market: Region Movement Analysis
6.2 North America
6.2.1 North America Window Film Market Estimates And Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.2.2 North America Window Film Market Estimates And Forecasts, By Product, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.2.3 North America Window Film Market Estimates And Forecasts, By Application, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.2.4 U.S.
6.2.5 Canada
6.2.6 Mexico
6.3 Europe
6.3.1 Europe Window Film Market Estimates And Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.3.2 Europe Window Film Market Estimates And Forecasts, By Product, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.3.3 Europe Window Film Market Estimates And Forecasts, By Application, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.3.4 Germany
6.3.5 Uk
6.3.6 France
6.3.7 Russia
6.4 Asia Pacific
6.4.1 Asia Pacific Window Film Market Estimates And Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.4.2 Asia Pacific Window Film Market Estimates And Forecasts, By Product, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.4.3 Asia Pacific Window Film Market Estimates And Forecasts, By Application, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.4.4 China
6.4.5 Japan
6.4.6 India
6.5 Central & South America
6.5.1 Central & South America Window Film Market Estimates And Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.5.2 Central & South America Window Film Market Estimates And Forecasts, By Product, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.5.3 Central & South America Window Film Market Estimates And Forecasts, By Application, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.5.4 Brazil
6.5.5 Argentina
6.5.6 Chile
6.5.7 Colombia
6.5.8 Venezuela
6.6 Middle East & Africa
6.6.1 Middle East & Africa Window Film Market Estimates And Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.6.2 Middle East & Africa Window Film Market Estimates And Forecasts, By Product, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.6.3 Middle East & Africa Window Film Market Estimates And Forecasts, By Application, 2019 - 2030 (Thousand Square Meters) (USD Million)
6.6.4 Saudi Arabia
6.6.5 Uae
6.6.6 Africa
Chapter 7 Competitive Landscape
7.1 Key Global Players, Recent Developments, & Their Impact On The Industry