White Cement Market Size, Share & Trends Analysis Report By Product (While Portland Cement, While Masonry Cement), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2023 - 2030

White Cement Market Size, Share & Trends Analysis Report By Product (While Portland Cement, While Masonry Cement), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2023 - 2030

White Cement Market Growth & Trends

The global white cement market size is expected to reach USD 12.14 billion by 2030, registering a CAGR of 4.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. White cement is increasingly being used in the construction industry, and is a very common choice for kitchen and flooring and wall applications, which is expected to boost their demand over the forecast period.

The market is expanding due to a rise in demand for the product in hot climate nations due to its heat-reflecting qualities. Furthermore, the increased use of the product in the construction of designer buildings and future landmarks promotes market development. White cement is widely used in developing nations such as India and China owing to the high buying power of the middle-class population, increased per capita GDP, and increased government spending related to infrastructural development.

When compared to grey cement, white cement has superior aesthetic, ornamental, and hydraulic binding qualities, which increase its longevity and strength. In addition, the use of white cement is increased in the production of architectural and decorative concrete, which is then used for the creation of terrazzo tiles, paints, pavers, as well as pre-fabricated goods like faux walls and tile adhesives.

Asia Pacific witnessed an unprecedented surge in construction spending in the past decade. Countries such as India, China, Japan, and Australia have been introducing new construction projects and rising construction investments. For instance, the real estate sector of India received the highest value of private equity/venture capital investments in Q1 (January-March) of 2023 at USD 5.00 billion, registering a year-over-year growth of 123%.

The tremendous cost of rehabilitation has created a market for materials with a much longer life span and requires minimal maintenance. This is expected to have a positive impact on the market over the forecast period. White cement is available in a variety of colors, textures, and grades which has led to an increase in the attractiveness of this market segment over the past years.

The market is characterized as highly competitive owing to the presence of both regional and multinational players. Governments have contracts with several domestic and foreign players to offer products and services. Thus, manufacturers often compete with other large companies and defense contractors as well as small companies that specialize in a particular technology or capability. The players also face competition from offerings of state-owned defense manufacturers.

White Cement Market Report Highlights

• Based on product, the white Portland cement dominated the market with a revenue share of more than 50% in 2022. This increase in white Portland cement sales is essentially attributed to the need for building structures with distinctive vernacular architectural styles. In addition, compared to grey cement, it has superior aesthetic, ornamental, and hydraulic binding qualities, which increase its longevity and strength leading to the growth of white Portland cement
• Based on application, the residential segment led the market with a revenue share of 40.2% in 2022. In residential applications, the product is traditionally used for laying tiles and decoration. Moreover, the increased popularity of white structures in nations like Spain is expected to fuel the product demand over the forecast period
• Asia Pacific was the largest consumer of white cement owing to the rapid industrial development of countries such as India, China, Japan, and Australia. The region also has major manufacturers such as UltraTech Cement Ltd., China National Building Material Company, BBMG Corporation, and Mitsubishi Materials Corporation. Moreover, India will be the second-largest cement-producing country in 2022 and its rapidly developing infrastructure is predicted to have the highest market growth throughout the projected period

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