Watches Market Size, Share & Trends Analysis Report By Product, By Type (Quartz, Mechanical), By Category (Luxury Watches, Non-Luxury Watches), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Watches Market Size, Share & Trends Analysis Report By Product, By Type (Quartz, Mechanical), By Category (Luxury Watches, Non-Luxury Watches), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030


Watches Market Growth & Trends

The global watches market size is expected to reach USD 204.7 billion by 2030, expanding at a CAGR of 9.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising importance of smart watches as a key wearable device that provides exceptional functionality to paired up with Bluetooth and near field characteristics (NFC) is expected to prompt the product’s consumption among the buyers. Furthermore, growing popularity of weight management among sports enthusiasts and gym professionals as a result of increasing concerns over heart diseases and obesity is expected to fuel the demand for smart watches for body activity monitoring.

Asia Pacific is expected to expand at a CAGR of 13.9% from 2019 to 2025. Improvement in economic indicators including increasing disposable income and urbanization in the countries including China, India, and Malaysia is projected to upscale the requirement of watches. Furthermore, increasing number of supermarkets in these countries in light of favorable government policies for promoting investments in the manufacturing and retail sectors on a domestic level is expected to ensure the product’s access in the near future.

The industry is growing rapidly as the vast features offered by these products is attracting more customers. Features including GPS, distance tracker, health tracker, speakers, and Bluetooth connectivity are giving smartwatches an upper hand in terms of preference among the customers. The majority of watches are available in the form of quartz product types. In October 2017, Tag Heuer announced its partnership with Enjoy, a startup company by Ron Johnson that specializes in custom tailored and home delivery watches called Personal Atelier.

Watches Market Report Highlights
  • The North America watches market has a significant market share in the global watches market
  • The fitness product segment generated a revenue of more than USD 10.0 billion in 2023
  • By operation, quartz accounted for 70.0% share of the overall revenue in 2023
  • Online channel is expected to expand at a CAGR of 10.9% from 2024 to 2030
  • Key manufacturers in watches market include Rolex SA, Fossil Group; Omega SA; Apple Inc.; Rolex Watch U.S.A., Inc.; and CARTIER. Product launches are expected to remain a critical success factor over the next few years
  • In June 2024, the Swatch Group released The MoonSwatch Mission on Earth, a collection of three new non-limited Bioceramic watches inspired by natural phenomena visible from space. The collection included Lava, Polar lights, and Desert.
Please note The report will be delivered in 2-3 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Watches Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Billion)
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.2. Market Restraints Analysis
3.4. Watches Market Analysis Tools
3.4.1. Porter’s Analysis
3.4.1.1. Bargaining power of the suppliers
3.4.1.2. Bargaining power of the buyers
3.4.1.3. Threats of substitution
3.4.1.4. Threats from new entrants
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic and Social landscape
3.4.2.3. Technological landscape
3.4.2.4. Environmental landscape
3.4.2.5. Legal landscape
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations
Chapter 5. Watches Market: Product Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Watches Market: Product Movement Analysis, USD Billion, 2023 & 2030
5.3. Traditional Watches
5.3.1. Traditional Watches Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.4. Smart Watches
5.4.1. Smart Watches Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.5. Hybrid Watches
5.5.1. Hybrid Watches Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Watches Market: Type Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Watches Market: Type Movement Analysis, USD Billion, 2023 & 2030
6.3. Quartz
6.3.1. Quartz Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.4. Mechanical
6.4.1. Mechanical Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Watches Market: Category Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Watches Market: Category Movement Analysis, USD Billion, 2023 & 2030
7.3. Luxury Watches
7.3.1. Luxury Watches Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.4. Non-Luxury Watches
7.4.1. Non-Luxury Watches Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 8. Watches Market: Distribution Channel Estimates & Trend Analysis
8.1. Segment Dashboard
8.2. Watches Market Share, By Distribution Channel, 2023 & 2030, USD Billion
8.3. Hypermarket & Supermarket
8.3.1. Hypermarket & Supermarket Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4. Specialty Stores
8.4.1. Specialty Stores Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.5. Online
8.5.1. Online Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6. Others
8.6.1. Others Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 9. Watches Market: Regional Estimates & Trend Analysis
9.1. Watches Market Share, By Region, 2023 & 2030, USD Billion
9.2. North America
9.2.1. North America Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.2.2. U.S.
9.2.2.1. U.S. Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.2.3. Canada
9.2.3.1. Canada Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.2.4. Mexico
9.2.4.1. Mexico Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3. Europe
9.3.1. Europe Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.2. UK
9.3.2.1. UK Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.3. Germany
9.3.3.1. Germany Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.4. France
9.3.4.1. France Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.5. Italy
9.3.5.1. Italy Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.6. Spain
9.3.6.1. Spain Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4. Asia Pacific
9.4.1. Asia Pacific Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.2. China
9.4.2.1. China Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.3. Japan
9.4.3.1. Japan Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.4. India
9.4.4.1. India Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.5. South Korea
9.4.5.1. South Korea Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.6. Australia & New Zealand
9.4.6.1. Australia Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.5. Latin America
9.5.1. Latin America Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.5.2. Brazil
9.5.2.1. Brazil Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.6. Middle East and Africa
9.6.1. Middle East and Africa Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.6.2. Saudi Arabia
9.6.2.1. Saudi Arabia Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.6.3. UAE
9.6.3.1. UAE Watches Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 10. Competitive Landscape
10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Company Heat Map Analysis
10.4. Company Profiles
10.4.1. The Swatch Group Ltd
10.4.1.1. Participant’s Overview
10.4.1.2. Financial Performance
10.4.1.3. Product Benchmarking
10.4.1.4. Recent Developments/Strategic Initiatives
10.4.2. Compagnie Financière Richemont SA
10.4.2.1. Participant’s Overview
10.4.2.2. Financial Performance
10.4.2.3. Product Benchmarking
10.4.2.4. Recent Developments/Strategic Initiatives
10.4.3. Rolex Watch U.S.A., Inc.
10.4.3.1. Participant’s Overview
10.4.3.2. Financial Performance
10.4.3.3. Product Benchmarking
10.4.3.4. Recent Developments/Strategic Initiatives
10.4.4. OMEGA SA
10.4.4.1. Participant’s Overview
10.4.4.2. Financial Performance
10.4.4.3. Product Benchmarking
10.4.4.4. Recent Developments/Strategic Initiatives
10.4.5. Seiko Group Corporation
10.4.5.1. Participant’s Overview
10.4.5.2. Financial Performance
10.4.5.3. Product Benchmarking
10.4.5.4. Recent Developments/Strategic Initiatives
10.4.6. Fossil Group
10.4.6.1. Participant’s Overview
10.4.6.2. Financial Performance
10.4.6.3. Product Benchmarking
10.4.6.4. Recent Developments/Strategic Initiatives
10.4.7. CARTIER
10.4.7.1. Participant’s Overview
10.4.7.2. Financial Performance
10.4.7.3. Product Benchmarking
10.4.7.4. Recent Developments/Strategic Initiatives
10.4.8. CASIO COMPUTER CO., LTD.
10.4.8.1. Participant’s Overview
10.4.8.2. Financial Performance
10.4.8.3. Product Benchmarking
10.4.8.4. Recent Developments/Strategic Initiatives
10.4.9. PATEK PHILIPPE SA
10.4.9.1. Participant’s Overview
10.4.9.2. Financial Performance
10.4.9.3. Product Benchmarking
10.4.9.4. Recent Developments/Strategic Initiatives
10.4.10. CITIZEN WATCH CO., LTD.
10.4.10.1. Participant’s Overview
10.4.10.2. Financial Performance
10.4.10.3. Product Benchmarking
10.4.10.4. Recent Developments/Strategic Initiatives

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings