Vitamin Supplements Market Size, Share & Trends Analysis Report By Type (Multivitamin, Vitamin A To K), By Form (Powder, Tablets, Capsules), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

Vitamin Supplements Market Size, Share & Trends Analysis Report By Type (Multivitamin, Vitamin A To K), By Form (Powder, Tablets, Capsules), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030


Vitamin Supplements Market Growth & Trends


The global vitamin supplements market size is expected to reach USD 84.95 billion by 2030, according to a new report by Grand View Research, Inc., growing at a CAGR of 7.3% from 2023 to 2030. The market for vitamin supplements is mostly driven by rising consumer knowledge of nutrition, health, and well-being. The market is anticipated to grow as a result of increased consumer awareness of the nutritional advantages of dietary supplements, including vitamin supplements, due to campaigns launched by non-governmental organizations, governmental bodies, and companies.

Recent product introductions by big and small businesses have included organic and natural components, which has increased demand for vitamin supplements. In addition, the utilization of appealing packaging techniques has raised consumer awareness, which has, in turn, encouraged the purchase of such supplements. Consumers are more concerned about their health and favor goods that use less synthetic chemicals. Another significant element driving the demand for vitamin supplements is consumers' growing preference for nutritious foods and their willingness to spend more for them, particularly when purchasing goods like gummies and candies for kids.

Based on type, the multivitamin supplements segment led the market in 2022 and is expected to witness progressive growth during the forecast period. Multifunctionality is a crucial trend in the supplements market, exemplified by companies such as Blackmores, Vemedia Pharma, Nature Made, Dompé, Ritual, and Holland & Barrett. Multifunctional products offered by these companies are centered on a holistic approach to health and address various aspects of well-being simultaneously. This comprehensive approach appeals to consumers seeking a one-stop solution to their health needs, further boosting the demand for multivitamins.

Vitamin Supplements Market Report Highlights

  • Based on region, Asia Pacific is expected to grow with the fastest CAGR over the forecast period from 2023 to 2030. The increasing awareness regarding the health benefits of vitamin supplements in the region is a key factor surging the market growth
  • Based on form, the gummies segment is estimated to grow with the fastest CAGR over the forecast period. The increasing popularity of gummies vitamin supplements is fueling market growth
  • Based on distribution channel, the online segment is expected to grow with a faster CAGR over the forecast period from 2023 to 2030. The high convenience provided by the online channels is anticipated to contribute to the growth of the segment
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Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. Form Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. Vitamin Supplements Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Business Environment Analysis
3.4.1. Industry Analysis – Porter’s
3.4.1.1. Supplier Power
3.4.1.2. Buyer Power
3.4.1.3. Substitution Threat
3.4.1.4. Threat from New Entrant
3.4.1.5. Competitive Rivalry
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Vitamin Supplements Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2022 & 2030
5.2. Multivitamin
5.2.1. Multivitamin market estimates and forecast, 2017 - 2030 (USD Billion)
5.3. Vitamin A
5.3.1. Vitamin A market estimates and forecast, 2017 - 2030 (USD Billion)
5.4. Vitamin B
5.4.1. Vitamin B market estimates and forecast, 2017 - 2030 (USD Billion)
5.5. Vitamin C
5.5.1. Vitamin C market estimates and forecast, 2017 - 2030 (USD Billion)
5.6. Vitamin D
5.6.1. Vitamin D market estimates and forecast, 2017 - 2030 (USD Billion)
5.7. Vitamin E
5.7.1. Vitamin E market estimates and forecast, 2017 - 2030 (USD Billion)
5.8. Vitamin K
5.8.1. Vitamin K market estimates and forecast, 2017 - 2030 (USD Billion)
Chapter 6. Vitamin Supplements Market: Form Estimates & Trend Analysis
6.1. Form Movement Analysis & Market Share, 2022 & 2030
6.2. Powder
6.2.1. Powder vitamin supplements market estimates and forecast, 2017 - 2030 (USD Billion)
6.3. Tablets
6.3.1. Tablet vitamin supplements market estimates and forecast, 2017 - 2030 (USD Billion)
6.4. Capsules
6.4.1. Capsule vitamin supplements market estimates and forecast, 2017 - 2030 (USD Billion)
6.5. Softgels
6.5.1. Softgels vitamin supplements market estimates and forecast, 2017 - 2030 (USD Billion)
6.6. Gummies
6.6.1. Gummies vitamin supplements market estimates and forecast, 2017 - 2030 (USD Billion)
6.7. Others
6.7.1. Other vitamin supplements market estimates and forecast, 2017 - 2030 (USD Billion)
Chapter 7. Vitamin Supplements Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
7.2. Offline
7.2.1. Vitamin Supplements market estimates and forecast, through offline, 2017 - 2030 (USD Billion)
7.2.2. Pharmacies & Drugstores
7.2.2.1. Vitamin Supplements market estimates and forecast, through pharmacies & drugstores, 2017 - 2030 (USD Billion)
7.2.3. Hypermarkets/Supermarkets
7.2.3.1. Vitamin Supplements market estimates and forecast, through hypermarkets/supermarkets, 2017 - 2030 (USD Billion)
7.2.4. Others
7.2.4.1. Vitamin Supplements market estimates and forecast, through other distribution channels, 2017 - 2030 (USD Billion)
7.3. Online
7.3.1. Vitamin Supplements market estimates and forecast, through online channels, 2017 - 2030 (USD Billion)
Chapter 8. Vitamin Supplements Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2022 & 2030
8.2. Regional Movement Analysis & Market Share, 2022 & 2030
8.3. North America
8.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.3.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.3.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.3.5. U.S.
8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.3.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.3.5.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.3.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.3.6. Canada
8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.3.6.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.3.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.3.7. Mexico
8.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.3.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.3.7.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.3.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.4. Europe
8.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.4.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.4.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.4.5. Germany
8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.4.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.4.5.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.4.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.4.6. UK
8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.4.6.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.4.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.4.6.5.
8.4.7. France
8.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.4.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.4.7.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.4.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.4.8. Italy
8.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.4.8.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.4.8.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.4.8.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.4.9. Spain
8.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.4.9.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.4.9.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.4.9.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.5. Asia Pacific
8.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.5.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.5.5. China
8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.5.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.5.5.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.5.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.5.6. Japan
8.5.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.5.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.5.6.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.5.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.5.6.5.
8.5.7. India
8.5.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.5.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.5.7.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.5.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.5.8. South Korea
8.5.8.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.5.8.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.5.8.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.5.8.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.5.9. Australia & New Zealand
8.5.9.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.5.9.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.5.9.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.5.9.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.6. Central & South America
8.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.6.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.6.5. Brazil
8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.6.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.6.5.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.6.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.6.6. Chile
8.6.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.6.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.6.6.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.6.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.7. Middle East & Africa
8.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.7.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.7.5. South Africa
8.7.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.7.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.7.5.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.7.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
8.7.6. UAE
8.7.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.7.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
8.7.6.3. Market estimates and forecast, by form, 2017 - 2030 (USD Billion)
8.7.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
Chapter 9. Competitive Analysis
9.1. Key Players’ Recent Developments & Their Impact
9.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
9.3. Vendor Landscape
9.3.1. Key Company Market Share Analysis, 2022
Chapter 10. Competitive Analysis
10.1. Recent developments & impact analysis, by key market participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.5. Type Benchmarking
10.6. Company Market Share Analysis, 2022 (%)
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.9. List of key companies analyzed in this section includes:
10.9.1. Bayer AG
10.9.2. Amway Corp.
10.9.3. GlaxoSmithKline plc.
10.9.4. Good Health New Zealand
10.9.5. The Nature's Bounty Co.
10.9.6. NOW Foods
10.9.7. Abbott
10.9.8. Herbalife Nutrition
10.9.9. Nature's Sunshine Products, Inc.
10.9.10. NU SKIN
10.9.11. RBK Nutraceuticals Pty Ltd.
10.9.12. American Health, Inc.
10.9.13. Pharmavite

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