Virtual Fitness Market Size, Share & Trends Analysis Report By Streaming Type (Live, On-demand), By Session Type (Group, Solo), By Device Type, By Region, And Segment Forecasts, 2023 - 2030

Virtual Fitness Market Size, Share & Trends Analysis Report By Streaming Type (Live, On-demand), By Session Type (Group, Solo), By Device Type, By Region, And Segment Forecasts, 2023 - 2030


Virtual Fitness Market Growth & Trends


The global virtual fitness market size is expected to reach USD 106.4 billion by 2030 and is expected to expand at 26.72% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. The rising demand for personalized workout sessions, increased adoption of virtual reality, and growing demand for live and on-demand streaming videos are primary factors driving the market growth.

In addition, the increasing trend of home workouts and fitness influencers on social media platforms are increasing the demand for workout videos. According to Mindbody, 70% of its users were using pre-recorded videos during COVID, which was just 17% in 2019. Similarly, 75% of its users were using live-streaming videos during COVID, up from 7% before COVID.

Virtual fitness trainers encourage people of all ages, including the elderly, to exercise regularly to stay healthy and prevent various health problems. The millennial generation is increasingly turning to healthier lifestyles and various exercise and nutrition regimes, by seeking advice from qualified professionals.

The adoption of online physical activity training is gaining more importance among millennials due to the myriad of benefits it offers. It provides flexibility to choose time, location, and trainers; making it the preferred option for consumers with hectic schedules. According to Health Club Industry Data & Consumer Trends from the IHRSA report in 2021, 35% of millennial gym members were also paying for online services.

On-demand fitness and activity trackers are some of the popular market trends. Additionally, prerecorded workout sessions are expected to become more popular as many corporations include fitness services in their wellness programs. Based on the second-quarter earnings release of Peloton in 2020, the streaming fitness models of Peloton have experienced huge growth. Its subscribers grew by 96% yearly to 712,000 and subscription revenue grew by 107%. Moreover, many large gym brands, such as Crunch, are now extending on-demand exercises, and most of them are taking the hybrid model to a new level.

The pandemic had a significant impact on the fitness industry. The imposition of lockdowns led to the closure of many fitness centers and gyms. As a result, in-person workouts were replaced by digital at-home exercises. Owing to increasing demand for online classes, many gyms and health club providers adopted online services. In the coming years, health club providers will be required to adopt a hybrid or multichannel approach which will include both in-person and remote exercise sessions for the customers.

Virtual Fitness Market Report Highlights

  • Based on session type, the group segment dominated the market in 2022. However, the solo type segment is expected to register the fastest CAGR during the forecast period
  • The on-demand segment dominated the market in 2022, owing to its popularity among customers as it offers access to a variety of workout classes at their convenience
  • Based on device type, the smartphone segment dominated the market in 2022. The rising number of smartphone users, easy access, and increasing focus on health and wellness are factors responsible for the prominent share of the segment
  • North America dominated the global market in 2022 owing to a growing number of health clubs and gym memberships. According to IHRSA, there were 64.3 million health club members in the U.S. in 2019
  • ClassPass, is among the largest distributors of remote class options to health clubs. They presently have around 30,000 club associates in the U.S., with a presence in over 27 other countries
  • In March 2020, International Ltd. and TVNZ partnered to provide virtual exercise classes during the COVID-19 lockdown in New Zealand. These online workouts include HIIT workouts, meditation, and many other types of exercises
Please note The report will be delivered in 3-8 business days upon order notification.


Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.1.1 Regional Scope
1.1.2 Estimates and Forecast Timeline
1.2 Research Methodology
1.2.1 Information procurement
1.2.1.1 Purchased database
1.2.1.2 GVR’S internal database
1.2.1.3 Secondary sources
1.2.1.4 Primary research
1.2.1.4.1 Details of the primary research
1.3 Information or Data Analysis
1.3.1 Data Analysis Models
1.4 Market Formulation & Validation
1.5 Model Details
1.5.1 Volume Price Analysis
1.6 List of Secondary Sources
1.7 List of Abbreviations
1.8 Objectives
1.8.1 Objective - 1
1.8.2 Objective - 2
1.8.3 Objective - 3
Chapter 2 Executive Summary
2.1 Market Outlook
2.1.1 Segmental Insights
2.1.2 Regional Insights
2.1.3 Competitive Insights
2.2 Market Snapshot
2.3 Market Segmentation
2.4 Competitive Landscape
Chapter 3 Market Variables, Trends & Scope
3.1 Market Lineage Outlook
3.1.1 Parent Market Outlook
3.1.2 Related/Ancillary Market Outlook
3.2 Market Dynamics
3.2.1 Market Driver Analysis
3.2.2 Market Restraint Analysis
3.3 Penetration & Growth Prospect Mapping, 2022
3.4 Business Environment Analysis Tools
3.4.1 Porter’s Five Forces Analysis
3.4.1.1 Threat of new entrants
3.4.1.2 Bargaining power of buyers
3.4.1.3 Competitive rivalry
3.4.1.4 Threat of substitutes
3.4.1.5 Bargaining power of suppliers
3.5 Impact of COVID-19: Qualitative Analysis
Chapter 4 Virtual Fitness Market: Session Type Analysis
4.1 Virtual Fitness Market: Session Type Movement Share Analysis, 2022 & 2030
4.2 Virtual Fitness Market: Session Type Segment Dashboard
4.3 Market Size & Forecast and Trend Analyses, 2018 to 2030 for the Session Type Segment
4.3.1 Group
4.3.1.1 Group market, 2018 - 2030 (USD Million)
4.3.2 Solo
4.3.2.1 Solo market, 2018 - 2030 (USD Million)
Chapter 5 Virtual Fitness Market: Streaming Type Analysis
5.1 Virtual Fitness Market: Streaming Type Movement Share Analysis, 2022 & 2030
5.2 Virtual Fitness Market: Streaming Type Segment Dashboard
5.3 Market Size & Forecast and Trend Analyses, 2018 to 2030 for the Streaming Type Segment
5.3.1 Live
5.3.1.1 Live market, 2018 - 2030 (USD Million)
5.3.2 On-demand
5.3.2.1 On-demand market, 2018 - 2030 (USD Million)
Chapter 6 Virtual Fitness Market: Device Type Analysis
6.1 Virtual Fitness Market: Device Type Movement Share Analysis, 2022 & 2030
6.2 Virtual Fitness Market: Device Type Segment Dashboard
6.3 Market Size & Forecast and Trend Analyses, 2018 to 2030 for the Device Type Segment
6.3.1 Smart TV
6.3.1.1 Smart TV market, 2018 - 2030 (USD Million)
6.3.2 Smartphones
6.3.2.1 Smartphones market, 2018 - 2030 (USD Million)
6.3.3 Laptops & Desktops
6.3.3.1 Laptops & desktops market, 2018 - 2030 (USD Million)
6.3.4 Tablets
6.3.4.1 Tablets market, 2018 - 2030 (USD Million)
Chapter 7 Virtual Fitness Market: Regional Analysis
7.1 Virtual Fitness Market Regional Market Share Analysis, 2022 & 2030
7.2 Regional Market Snapshot (Market Size, CAGR)
7.3 North America
7.3.1 SWOT Analysis
7.3.2 North America Virtual Fitness market, 2018 - 2030 (USD Million)
7.3.3 U.S.
7.3.3.1 Regulatory & reimbursement framework
7.3.3.2 Competitive scenario
7.3.3.3 U.S. virtual fitness market, 2018 - 2030 (USD Million)
7.3.4 Canada
7.3.4.1 Regulatory & reimbursement framework
7.3.4.2 Competitive scenario
7.3.4.3 Canada virtual fitness market, 2018 - 2030 (USD Million)
7.4 Europe
7.4.1 SWOT Analysis
7.4.2 Europe virtual fitness market, 2018 - 2030 (USD Million)
7.4.3 U.K.
7.4.3.1 Regulatory & reimbursement framework
7.4.3.2 Competitive scenario
7.4.3.3 U.K. virtual fitness market, 2018 - 2030 (USD Million)
7.4.4 Germany
7.4.4.1 Regulatory & reimbursement framework
7.4.4.2 Competitive scenario
7.4.4.3 Germany virtual fitness market, 2018 - 2030 (USD Million)
7.4.5 France
7.4.5.1 Regulatory & reimbursement framework
7.4.5.2 Competitive scenario
7.4.5.3 France virtual fitness market, 2018 - 2030 (USD Million)
7.4.6 Italy
7.4.6.1 Regulatory & reimbursement framework
7.4.6.2 Competitive scenario
7.4.6.3 Italy virtual fitness market, 2018 - 2030 (USD Million)
7.4.7 Spain
7.4.7.1 Regulatory & reimbursement framework
7.4.7.2 Competitive scenario
7.4.7.3 Spain virtual fitness market, 2018 - 2030 (USD Million)
7.4.8 Denmark
7.4.8.1 Regulatory & reimbursement framework
7.4.8.2 Competitive scenario
7.4.8.3 Denmark virtual fitness market, 2018 - 2030 (USD Million)
7.4.9 Sweden
7.4.9.1 Regulatory & reimbursement framework
7.4.9.2 Competitive scenario
7.4.9.3 Sweden virtual fitness market, 2018 - 2030 (USD Million)
7.4.10 Norway
7.4.10.1 Regulatory & reimbursement framework
7.4.10.2 Competitive scenario
7.4.10.3 Norway virtual fitness market, 2018 - 2030 (USD Million)
7.5 Asia Pacific
7.5.1 SWOT Analysis
7.5.2 Asia Pacific virtual fitness market, 2018 - 2030 (USD Million)
7.5.3 Japan
7.5.3.1 Regulatory & reimbursement framework
7.5.3.2 Competitive scenario
7.5.3.3 Japan virtual fitness market, 2018 - 2030 (USD Million)
7.5.4 China
7.5.4.1 Regulatory & reimbursement framework
7.5.4.2 Competitive scenario
7.5.4.3 China virtual fitness market, 2018 - 2030 (USD Million)
7.5.5 India
7.5.5.1 Regulatory & reimbursement framework
7.5.5.2 Competitive scenario
7.5.5.3 India virtual fitness market, 2018 - 2030 (USD Million)
7.5.6 Australia
7.5.6.1 Regulatory & reimbursement framework
7.5.6.2 Competitive scenario
7.5.6.3 Australia virtual fitness market, 2018 - 2030 (USD Million)
7.5.7 South Korea
7.5.7.1 Regulatory & reimbursement framework
7.5.7.2 Competitive scenario
7.5.7.3 South Korea virtual fitness market, 2018 - 2030 (USD Million)
7.5.8 Thailand
7.5.8.1 Regulatory & reimbursement framework
7.5.8.2 Competitive scenario
7.5.8.3 Thailand virtual fitness market, 2018 - 2030 (USD Million)
7.6 Latin America
7.6.1 SWOT Analysis
7.6.2 Latin America virtual fitness market, 2018 - 2030 (USD Million)
7.6.3 Brazil
7.6.3.1 Regulatory & reimbursement framework
7.6.3.2 Competitive scenario
7.6.3.3 Brazil virtual fitness market, 2018 - 2030 (USD Million)
7.6.4 Mexico
7.6.4.1 Regulatory & reimbursement framework
7.6.4.2 Competitive scenario
7.6.4.3 Mexico virtual fitness market, 2018 - 2030 (USD Million)
7.6.5 Argentina
7.6.5.1 Regulatory & reimbursement framework
7.6.5.2 Competitive scenario
7.6.5.3 Argentina virtual fitness market, 2018 - 2030 (USD Million)
7.7 Middle East & Africa (MEA)
7.7.1 SWOT Analysis
7.7.2 MEA Virtual Fitness market, 2018 - 2030 (USD Million)
7.7.3 South Africa
7.7.3.1 Regulatory & reimbursement framework
7.7.3.2 Competitive scenario
7.7.3.3 South Africa virtual fitness market, 2018 - 2030 (USD Million)
7.7.4 Saudi Arabia
7.7.4.1 Regulatory & reimbursement framework
7.7.4.2 Competitive scenario
7.7.4.3 Saudi Arabia virtual fitness market, 2018 - 2030 (USD Million)
7.7.5 UAE
7.7.5.1 Regulatory & reimbursement framework
7.7.5.2 Competitive scenario
7.7.5.3 UAE virtual fitness market, 2018 - 2030 (USD Million)
7.7.6 Kuwait
7.7.6.1 Regulatory & reimbursement framework
7.7.6.2 Competitive scenario
7.7.6.3 Kuwait virtual fitness market, 2018 - 2030 (USD Million)
Chapter 8 Competitive Analysis
8.1 Participant’s Overview
8.2 Financial Performance
8.3 Company Market Position Analysis
8.4 Participant Categorization
8.4.1 Strategy Mapping
8.4.1.1 New product launch
8.4.1.2 Partnerships
8.4.1.3 Acquisition
8.4.1.4 Collaboration
8.4.1.5 Funding
8.5 Company
8.5.1 MINDBODY, Inc.
8.5.2 ClassPass
8.5.3 Fitness on Demand
8.5.4 Les Mills International Ltd.
8.5.5 Navigate Wellbeing Solutions
8.5.6 Unscreen
8.5.7 Sworkit (Nexercise, Inc)
8.5.8 Wellbeats, INC
8.5.9 Move Technologies Group Ltd.
8.5.10 Wexer
8.5.11 VIXY BV

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings