Virtual Events Market Size, Share & Trends Analysis Report By Type (Internal, External), By Service (Recruitment, Training), By Industry Vertical, By Application, By End-user, By Establishment Size, By Use-Case, And Segment Forecasts, 2023 - 2030

Virtual Events Market Size, Share & Trends Analysis Report By Type (Internal, External), By Service (Recruitment, Training), By Industry Vertical, By Application, By End-user, By Establishment Size, By Use-Case, And Segment Forecasts, 2023 - 2030


Virtual Events Market Growth & Trends


The global virtual events market size is estimated to reach USD 262.52 billion by 2030, registering a CAGR of 18.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. The development of the market can be attributed to the growing preference for convening virtual events, such as video calls, live chats, video conferences, and online meetings, as part of the day-to-day business activities to share data in real time. The growing trend of remote working, especially after the pandemic and subsequent lockdown restrictions has led to a considerable rise in the demand for virtual events and collaborative tools across the organizations. Various businesses have deployed collaborative solutions to facilitate effective virtual engagement among employees.

For instance, in June 2023, Zoom Video Communications, Inc. introduced the meeting summary feature to its AI-powered smart companion- Zoom IQ. The company also added the Team Chat compose feature to the video conferencing platform, which will allow users to summarize Zoom Meetings quickly without recording and drafting content in Zoom Team Chat. Advances in unified communication, collaboration, and content delivery techniques, which have allowed incumbents of various industries and industry verticals to migrate from in-person meetings to online events, also bode well for market growth. Enterprises find virtual events platforms highly dynamic and engaging when improving communication and encouraging collaboration between employees, clients, partners, and stakeholders.

Building brands and serving clients efficiently is paramount amid the intensifying competition for enterprises. While large enterprises have adequate financial resources for brand building and efficient client servicing, it is different for small and medium enterprises (SMEs). At this juncture, SMEs are particularly adopting virtual events platforms to host virtual events, which can be convened at significantly lower costs than those incurred for hosting actual seminars, conferences, and meetings. Cloud-based virtual events platforms are particularly preferred to engage the target audience irrespective of geographical location while saving costs. The companies operating in the market are focusing on raising capital and pursuing strategic mergers & acquisitions to develop their respective technologies in the wake of the rising demand for virtual events.

For instance, in August 2023, RingCentral, Inc. a renowned AI-powered cloud communications, and contact center solutions provider acquired select assets, including the flagship Events platform and Session product from Hopin, an online audience engagement technology provider. Hopin Events is an all-in-one event management platform that enables planning and producing virtual and hybrid events. Hopin Session is a highly personalized engagement solution. The growing preference for Unified Communication as a Service (UCaaS) among businesses, corporations, educational institutions, and other organizations across various industries and industry verticals also plays a decisive role in driving market growth.

For instance, the Internet Corporation for Assigned Names and Numbers (ICANN), a non-profit organization based in the U.S. that manages several databases, switched from in-person interactions to virtual events to maintain continuity of operations in the wake of the operational disruptions stemming from the pandemic. The healthcare industry incumbents typically adopt virtual events platforms to convene seminars and training sessions. Seminars and conferences convened by government officials, public health bodies, and healthcare companies in the wake of the pandemic have created a significant demand for virtual event tools.

Virtual Events Market Report Highlights

  • In terms of type, the external events segment captured a revenue share of nearly 41.0% in 2022 due to the increased adoption of virtual event tools by businesses to communicate with external entities
  • In terms of establishment size, the large enterprise segment accounted for around 50.0% share in 2022 with increasing demand for virtual communication tools to ensure smooth workflow across multiple geographic locations
  • In terms of service, the training segment is estimated to record a CAGR of over 20.0% from 2023 to 2030. The increasing significance of skill development for the employees within organizations supports segment growth
  • In terms of application, the exhibitions/trade shows segment captured a significant share of nearly 31.0% in 2022 owing to growing business needs to evaluate the competition, market their products and services, and track the latest trends and prospects within the industry
  • The enterprise end-user segment accounted for around 56.0% of revenue share in 2022 and is expected to record a significant growth rate over the forecast period
  • In terms of industry vertical, the BFSI segment is estimated to record a growth rate of nearly 21.0% from 2023 to 2030 due to the high adoption of virtual platforms to facilitate secure transactions and convenient banking services
  • Based on use-case, the large-scale events segment is estimated to grow at a CAGR of over 18.0% from 2023 to 2030 due to increasing demand for online platforms to plan and host massive marketing events and new product introductions to reach a broad audience worldwide
  • North America accounted for the largest revenue share in 2022 due to the availability of advanced networking infrastructure, early adoption of the latest technologies, and higher demand for digitally simulated platforms
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Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Virtual Events Market Snapshot
2.2. Virtual Events - Segment Snapshot (1/2)
2.3. Virtual Events - Segment Snapshot (2/2)
2.4. Virtual Events - Competitive Landscape Snapshot
Chapter 3. Industry Outlook
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market driver analysis
3.3.2. Market restraint analysis
3.3.3. Market opportunity analysis
3.3.4. Market challenges analysis
3.4. Industry Analysis Tools
3.4.1. Porter’s Analysis
3.4.2. Macroeconomic Analysis
3.5. Virtual Events Market - Technology Trends
3.5.1. Cloud Computing & Applications
3.5.2. Artificial Intelligence & Machine Learning
3.5.3. Augmented Reality (AR) & Virtual Reality (VR)
3.5.4. Event Gamification
3.5.5. Collabotation Tools & Applications
3.5.6. Interactive Setting
3.6. Virtual Events Market - Use Cases
3.7. Virtual Events Market - Regulatoy Scenario
3.8. Virtual Events Market - COVID-19 Impact Analysis
Chapter 4. Virtual Events Market: Event Type Estimates & Trend Analysis
4.1. Event Type Movement Analysis & Market Share, 2022 & 2030
4.2. Virtual Events Market Estimates & Forecast, By Event Type (USD Million)
4.2.1. Internal Event
4.2.2. External Event
4.2.3. Expanded Event
Chapter 5. Virtual Events Market: Service Estimates & Trend Analysis
5.1. Service Movement Analysis & Market Share, 2022 & 2030
5.2. Virtual Events Market Estimates & Forecast, By Service (USD Million)
5.2.1. Communication
5.2.2. Recruitment
5.2.3. Sales & Marketing
5.2.4. Training
Chapter 6. Virtual Events Market: Establishment Size Estimates & Trend Analysis
6.1. Establishment Size Movement Analysis & Market Share, 2022 & 2030
6.2. Virtual Events Market Estimates & Forecast, By Establishment Size (USD Million)
6.2.1. SMBs
6.2.2. Large Institutions
Chapter 7. Virtual Events Market: End-user Estimates & Trend Analysis
7.1. End-user Movement Analysis & Market Share, 2022 & 2030
7.2. Virtual Events Market Estimates & Forecast, By End-user (USD Million)
7.2.1. Educational Insitutions
7.2.2. Enterprises
7.2.3. Organizations
7.2.4. Others
Chapter 8. Virtual Events Market: Application Estimates & Trend Analysis
8.1. Application Movement Analysis & Market Share, 2022 & 2030
8.2. Virtual Events Market Estimates & Forecast, By Application (USD Million)
8.2.1. Conferences
8.2.2. Exhibitions/Trade Shows
8.2.3. Summits
8.2.4. Others
Chapter 9. Virtual Events Market: Industry Vertical Estimates & Trend Analysis
9.1. Industry Vertical Movement Analysis & Market Share, 2022 & 2030
9.2. Virtual Events Market Estimates & Forecast, By Industry Vertical (USD Million)
9.2.1. BFSI
9.2.2. Consumer Electronics
9.2.3. Healthcare
9.2.4. Information Technology
9.2.5. Manufacturing
9.2.6. Media & Entertainment
9.2.7. Telecom
9.2.8. Others
Chapter 10. Virtual Events Market: Use-Case Estimates & Trend Analysis
10.1. Use-Case Movement Analysis & Market Share, 2022 & 2030
10.2. Virtual Events Market Estimates & Forecast, By Use-Case (USD Million)
10.2.1. Everday Events
10.2.2. Large-scale Events
Chapter 11. Anime Movies & TV Shows Market: Regional Estimates & Trend Analysis
11.1. Virtual Events Market: Regional Outlook
11.2 North America
11.2.1 North America Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.2.2 U.S.
11.2.2.1 U.S. Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.2.3 Canada
11.2.3.1 Canada Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.3 Europe
11.3.1 Europe Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.3.2 UK
11.3.2.1 UK Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.3.3 Germany
11.3.3.1 Germany Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.3.4 France
11.3.4.1 France Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.3.5 Italy
11.3.5.1 Italy Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.4 Asia Pacific
11.4.1 Asia Pacific Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.4.2 China
11.4.2.1 China Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.4.3 India
11.4.3.1 India Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.4.4 Japan
11.4.4.1 Japan Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.4.5 South Korea
11.4.5.1 South Korea Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.5 Latin America
11.5.1 Latin America Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.5.2 Brazil
11.5.2.1 Brazil Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.5.3 Mexico
11.5.3.1 Mexico Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.6 Middle East and Africa (MEA)
11.6.1 Middle East And Africa Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.6.2 Saudi Arabia
11.6.2.1 Saudi Arabia Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.6.3 UAE
11.6.3.1 UAE Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
11.6.4 South Africa
11.6.4.1 South Africa Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 12. Competitive Landscape
12.1 Key Participants
12.1.1. 6Connex
12.1.2. ALIVE
12.1.3. Avaya LLC
12.1.4. ALE International
12.1.5. NTT Limited
12.1.6. Cisco Systems Inc.
12.1.7. Cvent Inc.
12.1.8. EventX Limited
12.1.9. George P.Johnson
12.1.10. GES
12.1.11. Kestone
12.1.12. Martiz Holdings Inc.
12.1.13. Microsoft Corporation
12.1.14. Pathable
12.1.15. uBivent GmbH
12.1.16. Veritas Events
12.1.17. vFairs
12.1.18. Zoom Communications Inc.
12.2 Recent Development & Impact, By Key Market Participants
12.3 Company Categorization
12.4 Participant’s Overview
12.5 Financial Performance
12.6 Product Benchmarking
12.7 Company Heat Map Analysis
12.8 Company Market Share Analysis, 2022
12.9 Strategy Mapping
12.9.1 Expansion
12.9.2 Mergers & acquisition
12.9.3 Collaborations
12.9.4 New product launches

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