User And Entity Behavior Analytics Market Size, Share, & Trends Analysis Report By Component, By Deployment, By Enterprise Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2030

User And Entity Behavior Analytics Market Size, Share, & Trends Analysis Report By Component, By Deployment, By Enterprise Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2030

User And Entity Behavior Analytics Market Growth & Trends

The global user and entity behavior analytics market size is expected to reach USD 12.11 billion by 2030, expanding at a CAGR of 33.4% from 2023 to 2030, According to a new study by Grand View Research, Inc. The growth of the market is expected to be driven by rising industry trends such as remote and hybrid work cultures, the use of personal devices for accessing private networks within organizations, and the use of unsecured platforms and applications for sharing critical information. Further, the surging use of connected technology devices in verticals such as IT & telecom, BFSI, and healthcare is driving the demand for advanced user and entity behavior analytics (UEBA) mechanisms to prevent vulnerabilities, unusual moments, and potential attacks. Thus, the defined factors are anticipated to drive the demand for user and entity behavior analytics during the forecast period.

User and entity behavior analytics is gathering information and insights generated by users in the usual hours of interaction with the network, servers, and endpoint devices. UEBA utilizes the following information to understand the everyday behavior of users and patterns by applying advanced algorithms, AI, and ML technologies. It helps cybersecurity teams to detect and prevent organizational servers, networks, and endpoint devices from potential threats, malicious behavior, and other unusual movements. These are the key factors anticipated to support the user and entity behavior analytics industry growth during the forecast period.

The growing use of advanced technology devices such as IoT, AI, web applications, and connected devices in industries such as IT and Telecommunication, BFSI, healthcare, and others offers an easy entry point for attackers to get into the highly complex and large organizational networks. Identifying and detecting the source of cyberattacks can become a highly complex task for security teams without a proper threat identification and prevention mechanism. UEBA helps detect unusual behavioral patterns in seconds and instantly warns the security team. Thus, the user and entity behavior analytics industry is gaining constant momentum in the cybersecurity industry.

User And Entity Behavior Analytics Market Report Highlights

• The solution segment is expected to register a CAGR of 32.8% from 2023 to 2030. User and entity behavior analytics services include support & maintenance, deployment, presale, post-sale support, consultation, and others. The growing demand for robust user and entity behavior analytics software, licenses, and SaaS solutions is expected to support the growth of the defined segment during the forecast period
• The cloud segment is anticipated to grow at a CAGR of 34.2% from 2023 to 2030. The cloud-based user and entity behavior analytics solutions provide high flexibility to organizations regarding pricing, features, usage period, and subscription plans. Thus, it offers scalability and cost-effective product offerings to organizations
• The small & medium-sized enterprises segment is expected to grow at a CAGR of 34.1% from 2023 to 2030. Cybersecurity threats are growing significantly among small & medium enterprises owing to the need for more awareness, infrastructure capabilities, and a cost-centric mindset. The growing technological advancements in UEBA offer SMEs flexible and cost-effective solutions for ensuring quick identification and threat prevention mechanism within the organization
• The BFSI segment is anticipated to grow at a CAGR of 37.8% from 2023 to 2030. The demand for user and entity behavior analytics in the BFSI sector is rising owing to the availability of highly confidential data, exposure to large networks, and the rising use of connected devices. Furthermore, the following sector needs a high level of compliance policies and regulatory norms to ensure the security of networks, servers, and endpoint devices. These are the key factors driving the demand for the user and entity behavior analytics industry in the following segment
• The Asia Pacific segment is predicted to grow at a CAGR of 36.3% from 2023 to 2030. The primary factors supporting the growth of user and entity behavior analytics demand in the Asia Pacific region are the growing use of connected devices, rising trends of bring your own devices, and the enormous use of unsecured platforms to access organizations’ private networks, servers, and devices is expected to drive the demand of user and entity behavior analytics industry in the region
• Key market players in the user and entity behavior analytics industry are adopting various strategic initiatives such as mergers and acquisitions, partnerships, expansion, and new product launch decisions to expand their product offerings and geographical footprints. For instance, in April 2023, Lookout, Inc announced a strategic partnership with HPE Aruba, in which both companies aimed to integrate their solutions, such as Lookout’s SSE with HPE Aruba’s SD-WAN solution. This collaboration will offer HPE Aruba’s customers easy access to gain a SASE deployment with an SSE solution consisting of advanced data protection capabilities, user and device behavior visibility, and simplified connectivity management in various branch offices. Thus, the following developments are expected to drive the user and entity behavior analytics market demand during the forecast period

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