Unified Communication As A Service Market Size, Share & Trends Analysis Report By Deployment (Public Cloud, Private Cloud), By Industry Vertical (Education, Healthcare, BFSI, Hospitality, Real Estate), By Region, And Segment Forecasts, 2023 - 2030
Unified Communication As A Service Market Growth & Trends
The global unified communication as a service market size is expected to reach USD 262.37 billion by 2030, registering a CAGR of 20.4% from 2023 to 2030, according to a new report by Grand View Research, Inc. The growth can be attributed to the increased demand for cloud-based collaboration tools with multiple communication features and cross-functioning across enterprises. The increasing adoption of remote working models, especially amid the pandemic, has significantly contributed to the market growth.
In August 2023, RingCentral Inc. launched RingCX, a built-in, intelligent contact center, and readily deployable solution that seamlessly integrates RingCentral's core unified communications features (encompassing messaging, video, phone, SMS, and fax) with contact center functionalities, along with the power of generative AI.
The market is witnessing significant growth on account of the ongoing technological developments introduced by the market players. Artificial intelligence (AI) is being increasingly used for automating routine communication processes. There are several use cases of AI in the market, such as speech-to-text, real-time translation, real-time transcription, smart framing for video, etc. These are some of the high-utility applications that are not supported by the conventional systems of unified communications.
The solution providers are now adopting AI and Augmented Reality (AR) to support teams working remotely, thereby reducing the dependence on in-office teams. This trend facilitates the development of the latest features comprising voice intelligence, post-call summaries, and live call sentiment analysis. Another crucial technological development favoring the market growth is the expansion of 5G infrastructure, as it offers several benefits to the users that improve their communication and collaboration experience. It supports Ultra-High-Definition (UHD) video and voice calls, allows users to access their cloud services from anywhere with optimum performance, and facilitates the development and integration of new functionalities, such as AI, AR, VR, and IoT, in the systems.
As organizations are dispersed across different geographies, they require robust collaboration tools to increase their productivity. In this regard, the systems are expected to emerge as an effective tool as they offer scalability, allowing companies to quickly add new features and integrate them with the existing enterprise applications. Besides, the solutions now come with analytics tools that provide insights into call durations, communication patterns, response times, etc. The advent of such new features and integration with advanced technologies is expected to accelerate digital transformation strategies in organizations, creating remunerative opportunities for the market.
Several market players are focusing on introducing solutions integrated with AI to cater to consumer demands effectively. For instance, in August 2023, Google LLC launched Duet AI assistant across its Workspace apps, comprising Gmail, Slides, Drive, Docs, etc. This new AI tool comes with various innovative features. It can turn Google Docs outline into Slides or create a chart using the data in a spreadsheet. Duet can also serve as a creative tool by allowing users to write an email response, check grammar, and generate images. It also provides AI-based lighting and sound tweaks, as well as automated meeting summaries.
Unified Communication As A Service Market Report Highlights
- Based on deployment, the public cloud segment accounted for the highest market share in 2022. The growth can be attributed to the rise in the IoT, edge computing, growing use of real-time analytics, rise in consumption of big data, and increasing digital transformation among end-use industries such as BFSI, IT & telecom, and manufacturing, among others
- Based on industry vertical, the healthcare segment accounted for the largest market share in 2022. Leveraging UCaaS technologies such as messaging, video conferencing, and cloud-based telephony can access critical healthcare data in real time. Governments of several regions are testing telemedicine to provide affordable remote patient care, providing opportunities for UCaaS providers
- UCaaS solutions integrate with top third-party healthcare applications, allowing for compliant data sharing. This allows providers to securely share and update Electronic Health Records (EHRs) from anywhere
- The integration of various communication channels, such as voice, video, and messaging, into a single platform to improve productivity and streamline communication across businesses has created ample growth opportunities for unified communication as a service industry
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