Tortilla Chips Market Size, Share & Trends Analysis Report By Product (Organic, Conventional), By Type (Baked, Fried), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Tortilla Chips Market Size, Share & Trends Analysis Report By Product (Organic, Conventional), By Type (Baked, Fried), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Tortilla Chips Market Growth & Trends

The global tortilla chips market size is expected to reach USD 48.7 billion by 2030, according to a new report by Grand View Research, Inc. The market is estimated to expand at a CAGR of 8.8% from 2024 to 2030. Changing lifestyle is the most influential factor driving the product demand and growth of this market. Rising demand for on-the-go food due to hectic work schedules is also estimated to fuel the product demand.

Furthermore, rising number working individuals across the globe is likely to have a positive impact on the product demand. Manufacturers are investing in R&D to develop high-quality and healthy products. Companies are introducing products with whole-grain, gluten-free products with low sodium and fat contents. In addition, a variety of flavors is available in the market to suit consumer needs. For instance, Frito-Lay’s, under the brand Tostitos, offers tortilla chips in several flavors including black bean and garlic, jalapeno, lime, red pepper, salsa ranchera, and salsa verde.

Asia Pacific is estimated to be the fastest-growing regional market over the forecast period. This growth is credited to the easy product availability as a result of growing number of supermarkets and hypermarkets, as well as online grocery stores, in the region. Furthermore, increasing consumer disposable income levels and popularity of western cuisines are contributing to the market growth in Asia Pacific.

Tortilla Chips Market Report Highlights

• The conventional segment dominated the market in 2023, with a revenue share of 92.9% in 2023. The factors responsible for the growth are the presence of a predominant market due to the high consumption of tortilla chips.
• The fried segment dominated the market in 2023. The fried tortilla chips are available in different flavors and seasonings that caters to consumer’s taste preferences.
• The offline segment dominated the market in 2023, with a revenue share of 85.2%. The factors contributing to the rise in this market are the high presence of convenience stores and retail outlets.
• North America tortilla chips market dominated with a market share of 40.4% in 2023 due to the presence of significant companies and increased consumption of convenient snack foods.

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