Toilet Paper Market Size, Share & Trends Analysis Report By Type (1 Ply, 2 Ply, and Others), By Distribution Channel (B2B, B2C), By Region, And Segment Forecasts, 2022 - 2030
Toilet Paper Market Growth & Trends
The global toilet paper market size is anticipated to reach USD 75.6 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to register a CAGR of 4.4% from 2022 to 2030. Toilet paper has become increasingly popular among consumers in recent years, and this trend is expected to continue in the coming years. Rising awareness about health and hygiene is driving the demand for personal care products such as toilet paper. Customers in European as well as North American countries are spending more on hygiene and safety products.
The ongoing pandemic increased the demand for toilet paper in households leading to disruption in the supply chain. The average amount of toilet paper used per capita by Americans is roughly 140 rolls i.e. that’s 28 pounds in a year. The U.S. is the biggest buyer of toilet paper in the world. COVID-19 caused demand for toilet paper in e-commerce to shift drastically from away-from-home to at-home due to the lockdown and restrictions imposed by almost every country.
Toilet Paper Market Report Highlights
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