TV Analytics Market Size, Share & Trends Analysis Report By Component (Software, Services), By Transmission (OTT, Satellite TV/DTH, Cable TV, IPTV), By Application, By Region, And Segment Forecasts, 2025 - 2030

TV Analytics Market Size, Share & Trends Analysis Report By Component (Software, Services), By Transmission (OTT, Satellite TV/DTH, Cable TV, IPTV), By Application, By Region, And Segment Forecasts, 2025 - 2030


Tissue Diagnostics Market Growth & Trends

The global tissue diagnostics market size is expected to reach USD 14.03 billion by 2030, registering a CAGR of 8.41% from 2025 to 2030, according to a new report by Grand View Research, Inc. Accelerating demand for automated tissue diagnostic systems due to a lack of skilled pathologists has driven the tissue diagnostics industry. The advent of advanced imaging techniques, such as autofluorescence, that minimize the need for invasive diagnostics further supplements the market growth.

The use of digital slides has significantly increased in recent years, owing to its associated benefits including flexible magnification and remote access to slides. The growing emphasis on precision medicine is supported by several organizations & companies in the U.S., which is expected to contribute to the market growth. Additionally, companies are supporting the development of precision medicine with novel oncology solutions. For instance, in May 2020, QIAGEN launched new oncology solutions, such as the QCI Interpret One software solution for genomic profiling of tumors. The advancements in imaging techniques are expected to positively influence market growth.

In addition, one of the emerging trends in the tissue diagnostics industry is the integration of digital pathology and artificial intelligence (AI). Digital pathology involves the scanning and digitization of tissue slides, allowing pathologists to review and analyze images remotely. AI algorithms can then be applied to these digital images to aid in the interpretation and analysis of tissue samples. This integration enables faster and more accurate diagnoses, enhances workflow efficiency, and improves patient care. It also facilitates the development of predictive models and precision medicine approaches. As a result, there is a growing demand for digital pathology solutions and AI-driven tissue diagnostics platforms in the market.

With technological improvements in imaging techniques, the sensitivity of detection and diagnosis of breast cancer has also improved. For instance, in May 2023, with an emphasis on AI-guided breast cancer diagnoses, BPGbio recently announced an agreement with the Department of Defense (DoD). The new panel, created with artificial intelligence, is intended to detect women diagnosed with ER+ breast cancer but do not react to hormone therapy, allowing for more suitable treatment alternatives and improving treatment response.

The unique 34-gene breast cancer diagnostic panel from BPGbio will also receive wider evaluation through the Interrogative Biology Platform, focusing on ER+ breast cancers, which are significantly rising. Technological expansion in breast tissue analysis includes procedures for evaluating gene expression, cellular biochemistry, and molecular biology using digital methods, tomosynthesis, CAD, and other methods.

Tissue Diagnostics Market Report Highlights
  • The immunohistochemistry segment dominated the market in terms of revenue share of 25.79% in 2024. Immunohistochemistry (IHC) is a special staining test in which a diagnostic antibody is bound to a specific target protein present in cell membranes or cells on slides containing tissue samples.
  • The digital pathology and workflow segment is anticipated to grow at the fastest CAGR of 12.22%. Digital pathology and workflow integration have revolutionized the application of ISH by enhancing imaging, data management, and analysis.
  • The breast cancer segment held the largest market share of 50.45% in 2024 and is anticipated to grow at the fastest CAGR. The increasing incidence of breast cancer due to lifestyle changes and rapidly aging global population provide lucrative growth opportunities for the segment.
  • The clinical market segment dominated the market in 2024 and is anticipated to grow at the fastest CAGR of 8.83% over the forecast period, driven by advancements in medical technology, increasing disease prevalence, and a rising demand for precise & personalized medicine.
  • The hospitals dominated the market with the largest revenue share of 37.82% in 2024. The usage of tissue diagnostic systems and services in hospitals & clinics has increased over the years. In several hospitals and clinics, physicians are switching to tissue diagnostic tests from conventional testing procedures.
  • North America tissue diagnostics market accounted for a 44.76% share in 2024, driven by a rising demand for advanced diagnostic tools due to the increasing prevalence of cancer and other diseases.
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Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Research Methodology
1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. TV Analytics Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Drivers Analysis
3.2.2. Market Restraints Analysis
3.2.3. Industry Challenge
3.3. TV Analytics Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
Chapter 4. TV Analytics Market: Component Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. TV Analytics Market: Component Movement Analysis, USD Million, 2024 & 2030
4.3. Software
4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Services
4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. TV Analytics Market: Transmission Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. TV Analytics Market: Transmission Movement Analysis, USD Million, 2024 & 2030
5.3. OTT
5.3.1. OTT Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Satellite TV/DTH
5.4.1. Satellite TV/DTH Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Cable TV
5.5.1. Cable TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. IPTV
5.6.1. IPTV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. TV Analytics Market: Application Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. TV Analytics Market: Application Movement Analysis, USD Million, 2024 & 2030
6.3. Competitive Intelligence
6.3.1. Competitive Intelligence Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Audience Management & Forecasting
6.4.1. Audience Management & Forecasting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Churn Prevention & Behavior Analysis
6.5.1. Churn Prevention & Behavior Analysis Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Customer Lifetime Management
6.6.1. Customer Lifetime Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.7. Sponsorship Management
6.7.1. Sponsorship Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.8. Campaign Performance Monitoring
6.8.1. Campaign Performance Monitoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.9. Others
6.9.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. TV Analytics Market Region Estimates & Trend Analysis
7.1. TV Analytics Market Share, By Region, 2024 & 2030, USD Million
7.2. North America
7.2.1. North America TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. U.S. TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Canada TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Mexico TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1. Europe TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3.2. UK
7.3.2.1. UK TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3.3. Germany
7.3.3.1. Germany TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3.4. France
7.3.4.1. France TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.2. China
7.4.2.1. China TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.3. India
7.4.3.1. India TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.4. Japan
7.4.4.1. Japan TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.5. South Korea
7.4.5.1. South Korea TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.6. Australia
7.4.6.1. Australia TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Latin America
7.5.1. Latin America TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Brazil TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. MEA
7.6.1. MEA TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.2. UAE
7.6.2.1. UAE TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.3. KSA
7.6.3.1. KSA TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.4. South Africa
7.6.4.1. South Africa TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Heat Map Analysis
8.4. Company Profiles/Listing
8.4.1. The Nielsen Company (US), LLC.
8.4.1.1. Participant’s Overview
8.4.1.2. Financial Performance
8.4.1.3. Application Benchmarking
8.4.1.4. Strategic Initiative
8.4.2. iSpot.tv, Inc.
8.4.2.1. Participant’s Overview
8.4.2.2. Financial Performance
8.4.2.3. Application Benchmarking
8.4.2.4. Strategic Initiative
8.4.3. Samba TV, Inc.
8.4.3.1. Participant’s Overview
8.4.3.2. Financial Performance
8.4.3.3. Application Benchmarking
8.4.3.4. Strategic Initiative
8.4.4. Innovid
8.4.4.1. Participant’s Overview
8.4.4.2. Financial Performance
8.4.4.3. Application Benchmarking
8.4.4.4. Strategic Initiative
8.4.5. Parrot Analytics Limited
8.4.5.1. Participant’s Overview
8.4.5.2. Financial Performance
8.4.5.3. Application Benchmarking
8.4.5.4. Strategic Initiative
8.4.6. Clarivoy
8.4.6.1. Participant’s Overview
8.4.6.2. Financial Performance
8.4.6.3. Application Benchmarking
8.4.6.4. Strategic Initiative
8.4.7. Conviva
8.4.7.1. Participant’s Overview
8.4.7.2. Financial Performance
8.4.7.3. Application Benchmarking
8.4.7.4. Strategic Initiative
8.4.8. Google LLC
8.4.8.1. Participant’s Overview
8.4.8.2. Financial Performance
8.4.8.3. Application Benchmarking
8.4.8.4. Strategic Initiative
8.4.9. Alphonso Inc.
8.4.9.1. Participant’s Overview
8.4.9.2. Financial Performance
8.4.9.3. Application Benchmarking
8.4.9.4. Strategic Initiative
8.4.10. Amobee, Inc.
8.4.10.1. Participant’s Overview
8.4.10.2. Financial Performance
8.4.10.3. Application Benchmarking
8.4.10.4. Strategic Initiative

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