Sugar Substitutes Market Size, Share & Trends Analysis Report By Type (High-intensity Sweeteners, High Fructose Syrup), By Application (Food, Beverages), By Region (North America, Asia Pacific), And Segment Forecasts, 2024 - 2030

Sugar Substitutes Market Size, Share & Trends Analysis Report By Type (High-intensity Sweeteners, High Fructose Syrup), By Application (Food, Beverages), By Region (North America, Asia Pacific), And Segment Forecasts, 2024 - 2030

Sugar Substitutes Market Growth & Trends

The global sugar substitutes market size is expected to reach USD 10.42 billion by 2030, registering a CAGR of 5.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing awareness about fitness and inclination toward low-calorie foods and beverages, particularly in developing countries, is expected to propel market growth. In addition, constantly growing demand for products, such as immunity boosters and sugar-free goods, owing to rising awareness about improving general well-being, is expected to accelerate the upward trends for demand. Changed lifestyles of communities and societies across the world have impacted numerous things, including the habit of burning fewer calories than calories consumed every day. Moreover, eating has become one of the common activities as a response to unending mental stress.

Now, individuals are more concerned about their health than earlier, which often results in seeking low-calorie, low-sugar food items. Thus, these factors have fueled the product demand. Sugar substitutes, such as tagatose, aspartame saccharine, and sorbitol, are extensively used in the food & beverage, healthcare, and cosmetics industries. Increasing use of sugar substitutes in frozen foods, confectioneries, bakeries, and dairy products is expected to benefit the market. Growing awareness about health issues associated with sugar intake, such as diabetes and obesity, is driving the market growth. Furthermore, the industry is expected to benefit from fluctuating supply as well as prices of sugar. The market for low-calorie, plant-based, and naturally sweet ingredients has grown significantly in recent years, with highly refined stevia and monk fruit or luo han guo being high-intensity plant-based sweeteners certified by the FDA GRAS.

Furthermore, global demand for natural and clean-label food products is increasing as consumers increasingly become aware of the adverse effects of artificial ingredients. According to a report by Food & Health Survey, approximately 74% of U.S. consumers avoided sugar in their diets in 2020. In addition, the number of new product innovations emphasizing plant-based products to combat rising obesity is increasing significantly. Europe is anticipated to witness a rapid growth rate till 2030 owing to the presence of numerous businesses that produce sugar substitutes in the region, including Roquette Freres, Tate & Lyle, and E. I. DuPont De Nemours. The region is also seeing a rise in the use of sugar substitutes due to the rising number of diabetic patients. According to the World Health Organization (WHO), approximately 60 million people in the Europe region are diagnosed with diabetes. This constitutes 9.6% of women and 10.3% of men aged 25 years and over.

Sugar Substitutes Market Report Highlights

• The high-intensity sweeteners segment held the largest revenue share in 2023 as only small quantities are required to produce the equivalent sweetness as table sugar
• The beverage application segment dominated the global market in terms of revenue share owing to the high demand for low-calorie sports drinks and health drinks from consumers
• Asia Pacific is estimated to grow at the second-highest CAGR from 2024 to 2030 due to the rising number of diabetic patients in developing countries, such as India and China

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