Sparkling Tea Market Size, Share & Trends Analysis Report By Product (Green Tea, White Tea), By Category, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Sparkling Tea Market Size, Share & Trends Analysis Report By Product (Green Tea, White Tea), By Category, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Sparkling Tea Market Growth & Trends

The global sparkling tea market size is estimated to reach USD 700.36 million in 2030 and is anticipated to grow at a CAGR of 6.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Sparkling tea combines the refreshing sparkle of carbonated beverages with the exotic flavors of tea and appeals health-conscious consumers who appreciate the natural antioxidants and lower sugar content associated with tea. Moreover, the growing awareness of the negative health effects associated with sugary drinks has encouraged consumers to seek alternatives, such as sparkling tea, that offer both flavor and functional benefits.

Consumers are increasingly looking for foods and drinks that provide health benefits beyond basic nutrition. Flavors infused with adaptogens, probiotics, and botanicals are especially popular, as they promise additional wellness advantages, such as stress relief, gut health, and improved immunity. As brands expand their product lines to include these functional ingredients, they not only enhance their appeal but also tap into the holistic health movement that is gaining traction among consumers. Retailers are beginning to stock sparkling tea on shelves alongside other health-focused products, thereby increasing visibility and accessibility, which contributes to growing consumer interest and excitement in the category.

The green tea held a major share of the market in 2023. The infusion of sparkling effervescence into green tea not only enhances its flavor profile but also adds an element of refreshment that appeals to a younger demographic. As consumers exhibit a willingness to spend more on high-quality products that align with their values, many companies are capitalizing on this trend by offering artisanal sparkling green teas made from carefully sourced leaves, often highlighted as sustainably produced or ethically harvested. Moreover, the shift towards non-alcoholic beverages has been accelerated by the rise of the wellness movement, positioning sparkling green tea as an appealing alternative for social settings.

The no-alcohol segment held a major share of the market in 2023. Health-conscious consumers are increasingly seeking alternatives to traditional alcoholic beverages, prompting a shift towards beverages that offer sensory satisfaction without the intoxicating effects associated with alcohol. Moreover, the rise in social events that prioritize inclusivity has created a demand for drinks that can be enjoyed by everyone, which has led to a surge in sparkling teas marketed as sophisticated, alcohol-free choices for social gatherings, parties, and casual meetups.

The glass packaging segment held a major share of the market in 2023. Glass packaging allows for creative branding and design options, enabling companies to differentiate their products on crowded retail shelves. Beautifully crafted glass bottles can enhance brand visibility and consumer loyalty, as attractive designs often encourage impulse buying. Thus, the ability to innovate creatively with glass packaging significantly contributes to the demand for sparkling tea among diverse consumer demographics, including millennials and Gen Z, who prioritize both aesthetics and sustainability. The tactile experience of drinking from glass, coupled with its ability to preserve the flavor and freshness of sparkling tea, appeals significantly to health-conscious consumers.

The supermarkets and hypermarkets segment held a major share of the market in 2023. Supermarkets and hypermarkets play a critical role in this transition by providing a wide variety of sparkling tea options under one roof, making it convenient for shoppers to explore different brands and flavors. Moreover, the strategic placement of sparkling tea products in high-traffic areas within stores can entice impulse purchases, further boosting sales. Besides, promotions, discounts, and seasonal displays in supermarkets and hypermarkets also enhance visibility for sparkling tea, thereby driving consumer experimentation and repeat purchases.

North America accounted for the largest share of the global market in 2023, driven by a combination of health-conscious consumer trends and the rising popularity of alternative beverages. With a growing awareness of wellness, many consumers are gravitating towards beverages that offer not only hydration but also health benefits, positioning sparkling tea as a compelling option. Moreover, the shift from traditional sugary soft drinks to healthier alternatives drives demand for sparkling tea, particularly among millennials and Gen Z, who prioritize natural ingredients and low-calorie options. Besides, the increasing availability of ready-to-drink sparkling tea products in grocery stores and cafes further supports market expansion, appealing to busy consumers looking for convenient yet health-oriented choices.

Major players in the market include New Berlin Beverage Co., Copenhagen Sparkling Tea Company, Fortnum & Mason, Nongfu Spring Co., Ltd., DAVIDsTEA, Glamtì, Saicho Drinks, The Real Drinks Co., Rita Food & Drink Co., Ltd., and WANA Beverage. Various steps are adopted by these companies, including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market. They are building strong online sales channels to sell directly to consumers, bypassing traditional retail channels.

Sparkling Tea Market Report Highlights

• Asia Pacific is expected to grow with a considerable CAGR over the forecast period from 2024 to 2030. Countries including China, Vietnam, Taiwan and Japan have longstanding tea traditions, and the recent introduction of sparkling variants taps into a growing consumer fascination with fusion products that offer novel flavor combinations and effervescence. The region’s young population, particularly in urban areas, is driving the demand for diverse beverage options that fit into their dynamic lifestyles and preferences for premium products.
• The black sparkling tea segment is estimated to grow with a substantial CAGR over the forecast period. Black tea is often celebrated for its robust taste, versatility in sparkling formulations, and the variety of flavor combinations it can offer. As consumers increasingly seek novelty and unique experiences, beverage manufacturers have responded by introducing innovative black tea sparkling variants infused with natural fruits, herbs, and botanicals.
• The alcohol-based segment is estimated to grow with a substantial CAGR over the forecast period. Many companies are now venturing into crafting sparkling tea cocktails, leveraging the versatility of different tea varieties to create refreshing drinks that can be enjoyed on casual outings or special occasions. The alcoholic sparkling tea trend is further enhanced by the craft beverage movement, which is focused on quality and authenticity.
• The aluminum cans segment is estimated to grow with a substantial CAGR over the forecast period. The ability to create eye-catching and vibrant designs on aluminum surfaces allows brands to differentiate themselves in a crowded market, attracting consumer attention and enhancing brand loyalty.
• The online retail segment is estimated to grow with a substantial CAGR over the forecast period. With the proliferation of smartphones and the increasing adoption of e-commerce platforms, consumers are now seeking easy access to a variety of sparkling tea products from the comfort of their homes. This shift towards online shopping not only facilitates a broader selection of brands and flavors but also enables consumers to compare prices, read reviews, and discover new products seamlessly.

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