Southeast Asia Lingerie Market Size, Share & Trends Analysis Report By Product (Briefs, Bras, Shapewear, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

Southeast Asia Lingerie Market Size, Share & Trends Analysis Report By Product (Briefs, Bras, Shapewear, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

Southeast Asia Lingerie Market Growth & Trends

The Southeast Asia lingerie market size was estimated to reach USD 5,158.8 million in 2030 and is anticipated to grow at a CAGR of 5.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. The rise of e-commerce platforms has made it easier for consumers to access a wide variety of lingerie brands and styles. Additionally, the increasing marketing efforts to promote inclusivity, body positivity, and diverse sizing options have found strong appeal among a wider customer demographic in the Southeast Asia region.

Briefs dominated the Southeast Asia lingerie market by holding a major share in 2022. Briefs are a highly practical and versatile choice for everyday wear, catering to a wide range of activities, including sports and physical exercise. This adaptability is expected to boost their demand in the coming forecast period. Additionally, the effective marketing efforts of leading brands, combined with the diverse array of brief styles available, have contributed significantly to the growing popularity of briefs among consumers.

The sales of lingerie through offline channels accounted for a dominant share in the Southeast Asia lingerie market. The demand for lingerie through offline channels is fueled by several factors. One key factor is the wide variety of options available, catering to diverse preferences and sizes. Offline lingerie stores typically offer fitting rooms where customers can try on different intimate lingerie styles and sizes, ensuring a comfortable and proper fit. This hands-on experience is valued by many shoppers, as it allows them to make informed purchasing decisions.

Indonesia accounted for the largest share of the market in the Southeast Asia lingerie industry. In Indonesia's lingerie market, there is a notable trend where women are placing a growing emphasis on comfort and well-being when choosing lingerie. This trend underscores the importance of creating intimate apparel that not only provides physical comfort but also aligns with women's emotional values and self-expression.

Major players in the Southeast Asia lingerie market include Triumph Intertrade AG, WACOAL Holdings Corp., Victoria's Secret & Co., La Perla Fashion Holding N.V., Oysho España, S.A. (Inditex Group), The Natori Company, Young Hearts Lingerie. Various steps are adopted by these companies including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market.

Southeast Asia Lingerie Market Report Highlights

• Singapore is expected to grow with a CAGR of 6.9% over the forecast period from 2023 to 2030. Women in Singapore are using lingerie as a form of fashion statement. Bralettes and lacy bras are no longer confined to being hidden under clothing; they are now being proudly showcased as part of stylish outfits.
• The Shapewear market is estimated to grow with a CAGR of 6.0% over the forecast period. Gen-Z consumers prioritize inclusivity and diversity more than previous generations. They seek products that cater to a wide range of body types, skin tones, and gender identities. Shapewear brands that embrace inclusivity by offering a broader size range and diverse models are more likely to resonate with this audience.
• Sales through online channel is anticipated to grow with a CAGR of 6.2% over the forecast period. The convenience and popularity of online shopping and the availability of a wide variety of lingerie styles through this channel are key factors driving the distribution segment in the Southeast Asia region.

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