Snacks Market Size, Share & Trends Analysis Report By Product (Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy), By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Snacks Market Size, Share & Trends Analysis Report By Product (Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy), By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Snacks Market Growth & Trends

The global snacks market size is expected to reach USD 922.08 billion in 2030, registering a CAGR of 4.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing trend of on-the-go consumption, especially among urban residents and younger people, has greatly boosted market growth. Consumers are drawn to the diverse flavors and varieties of snacks that cater to their different tastes. In addition, the move toward healthier and more convenient snack options has been a significant factor driving market expansion. The rising consumer demand for convenience is a significant driver for the global market. There has been a surge in on-the-go snacking, with consumers seeking portable snack options that fit their busy lifestyles. This trend is expected to continue, contributing to the growth of the global snack market.

The increasing focus on healthy and functional ingredients is another crucial factor propelling the market forward. Consumers are increasingly looking for snacks that taste good and offer health benefits. While salty snacks remain popular, there is a growing demand for healthier snack options high in protein, fiber, and other nutrients. Manufacturers can develop and offer such products to cater to this evolving consumer preference. The bags & pouches market held the higher share of the market in 2023 and is expected to register a considerable CAGR over the forecast period. A major factor fueling the demand for snacks in bags and pouches is the convenience and portability they offer to consumers. In today’s fast-paced lifestyle, consumers increasingly seek on-the-go snack options that are easy to carry, open, and consume. Single-serving packages provide a convenient solution for snacking anytime, anywhere, catering to the needs of busy individuals, students, office workers, and travelers.

The savory snacks segment held a significant revenue share in 2023 and is expected to register a considerable CAGR over the forecast period. Consumers' evolving preferences for more adventurous flavors and food choices boost the demand for savory snacks. This has led to a surge in demand for savory snacks with ethnic and exotic flavors, including bold spices, international recipe inspirations, and globally inspired ingredients. Manufacturers are capitalizing on this trend by offering a variety of unique flavor profiles in their snack products. Sales of cereal bars through hypermarkets & supermarkets held a considerable market share. The convenience and accessibility of these retail channels, typically located in urban and suburban areas, make it easy for individuals to purchase healthy snacks during routine shopping trips. Collaborations with popular brands for in-store promotions and advertising campaigns increase brand visibility and generate consumer interest. Competitive pricing and discounts on healthy snacks further incentivize consumers to select these options over less nutritious alternatives.

North America accounted for the largest revenue share in 2023 and is estimated to expand at a significant CAGR from 2024 to 2030. The availability of a wide variety of snacks across supermarkets, convenience stores, specialty stores, and online retail channels makes it easier for consumers to access their preferred snack products. This accessibility contributes to the overall growth of the regional market. Supermarkets and hypermarkets hold a prominent share of the North American snack food market. Key companies adopt strategies, including global expansion, partnerships, M&As, development & launch of new products, and others, to gain higher market share.

Snacks Market Report Highlights

• Asia Pacific is expected to grow at the fastest CAGR from 2024 to 2030. Technological advancements have enabled snack manufacturers to introduce a wide range of innovative products to cater to changing consumer demands. Advanced food processing technologies have allowed for the creation of healthier snack options, such as baked snacks, air-popped snacks, and snacks with functional ingredients like probiotics or superfoods
• The frozen & refrigerated segment is estimated to grow at the fastest CAGR from 2024 to 2030. Frozen and refrigerated snacks offer a quick and easy solution for on-the-go consumption, catering to the needs of modern consumers who seek convenience in their food choices
• The cans packaging segment is estimated to grow with the fastest CAGR from 2024 to 2030.The aesthetic and innovative design of modern cans can significantly enhance the visual appeal, making healthy snacks not just a treat for the palate but also visually appealing
• The online distribution channel segment is expected to grow at the fastest CAGR from 2024 to 2030. The convenience, variety, accessibility, and potential cost savings make online purchases of snacks an attractive choice for many shoppers

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