Smoothies Market Size, Share & Trends Analysis Report By Product (Fruit-based, Dairy-based), By Distribution Channel (Restaurants, Smoothie Bars, Supermarkets & Convenience Stores), By Region, And Segment Forecasts, 2024 - 2030

Smoothies Market Size, Share & Trends Analysis Report By Product (Fruit-based, Dairy-based), By Distribution Channel (Restaurants, Smoothie Bars, Supermarkets & Convenience Stores), By Region, And Segment Forecasts, 2024 - 2030

Smoothies Market Growth & Trends

The global smoothies market size is expected to reach USD 23.08 billion by 2030, growing at a CAGR of 9.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global rise in smoothie consumption is driven by a synergy of health and convenience trends. As consumers increasingly prioritize healthier lifestyles, smoothies represent a convenient and nutritious option, offering a blend of fruits, vegetables, and often protein-rich additives. The growing awareness of the importance of a balanced diet and the desire for on-the-go nutrition is expected to drive the popularity of smoothies as a quick and easy way to meet nutritional goals.

The market for smoothies has experienced significant growth in recent years, driven by increasing consumer awareness of health and wellness. As people became more conscious of their dietary choices, the demand for nutritious and convenient food and beverage options has risen. Smoothies, with their blend of fruits, vegetables, and often added supplements, cater to this demand by offering a quick and tasty way to consume essential nutrients. The penetration of smoothies into mainstream consumer preferences is evident, as they are now commonly found in cafes, juice bars, and even as pre-packaged products in grocery stores.

Manufacturers are responding to these evolving preferences by launching products that align with various health goals. For instance, in October 2022, Blender Bites, a frozen food brand, emphasized immunity support through the launch of a new product. Known for producing premium, organic, and plant-based pre-portioned frozen functional foods, especially for smoothies, the brand introduced Daily Defen-C, an innovative smoothie designed to boost immunity through high levels of vitamin A, a natural supporter of immune system function. The smoothie is also rich in vitamins C and E and includes a blend of 15 organic vitamins and minerals. To align with current health trends, Daily Defen-C incorporates popular ingredients like ginger, turmeric, and probiotics, providing a comprehensive and health-conscious option for consumers.

The market players are also targeting consumers who prioritize health-conscious and nutrient-rich options for their babies and toddlers. For instance, in January 2023, Serenity Kids, a prominent shelf-stable baby and toddler food brand, unveiled four new Dairy-Free Smoothie + Protein pouch varieties. These groundbreaking baby food products were the first in the market to incorporate protein from grass-fed collagen. The innovative flavors are Berry Butternut, Sweet Potato Spice, Pumpkin Spice, and Carrot& Beet, each offering high-quality and nutrient-rich options for babies and toddlers.

Smoothies Market Report Highlights

• Based on product, the fruit-based smoothie segment dominated with a revenue share of 51.6% in 2023. Fruits are widely recognized for their nutritional content, including essential vitamins, minerals, and antioxidants. This has led consumers to often associate fruit-based smoothies with health and wellness.
• The sales of smoothies through smoothie bars accounted for a 44.0% of the revenue share in 2023. Smoothie bars offer consumers the option to customize their drinks by choosing specific fruits, vegetables, bases, and add-ins.
• North America dominated the market with a revenue share of 45.5% in 2023. The increasing popularity of healthy beverages in North America is significantly contributing to the growth regional market.

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