Smart Toilet Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Offline, Online), By Type, By Category, By Connectivity, By Region, And Segment Forecasts, 2024 - 2030

Smart Toilet Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Offline, Online), By Type, By Category, By Connectivity, By Region, And Segment Forecasts, 2024 - 2030


Smart Toilet Market Growth & Trends

The global smart toilet market size is expected to reach USD 21.55 billion by 2030, expanding at a CAGR of 12.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising consumer awareness regarding cleanliness and maintaining proper hygiene at the global level is expected to promote the utility of smart toilet. Additionally, shifting preference towards smart homes in the urban cities due to increasing importance of proper sanitation and offering convenience to the buyers is expected to increase spending on the installation of new smart toilets in the residential and commercial sectors.

The governments of different countries including U.S., Germany, France, China, and India have been implementing numerous initiatives to increase awareness regarding the importance of saving water at the global level. As a result, smart toilets are expected to optimize the water flow and thus, likely to gain importance over the next few years.

The commercial segment generated a revenue of USD 4.6 billion in 2018. These types of smart products are majorly installed in hotels, restaurants, shopping malls, and bars as consumers perceive them as the luxury products. Furthermore, increasing spending on real estate investment in the commercial sector of countries including China, India, Brazil, and Mexico is a key factor driving the segment. Supportive government policies aimed at infrastructure development are expected to expand the scope for smart toilet vanities as luxury products over the next few years.

The offline channels generated a revenue of USD 5.3 billion in 2018. Consumers prefer these channels as they provide a choice of physical verification, prior to any purchasing decision. Additionally, these brick and mortar stores offer installation as well as aftersales services, which encourage the buyers to use these channels.

Asia Pacific is expected to be the fastest growing region with a CAGR of 12.8% from 2019 to 2025. Key countries contributing to the growth of the smart toilet market are China, Japan, India, Australia, and Singapore. It has been observed that sale of the smart toilet is increasing due to factors including rise in disposable income of the middle class population and increasing number of smart houses in the urban cities of the aforementioned countries. Furthermore, growing consumer spending on bathroom hygiene and sanitation is expected to expand the market scope in the upcoming years.

Some of the key smart toilet manufacturers are Kohler Co.; Toto Ltd.; Roca Sanitario SA; LIXIL Group Corporation; Duravit AG; Wellis; Masco Corporation; Bradley Corporation; Fortune Brands; and Villeroy & Boch AG. Companies are investing in product innovations to expand their customer base. For instance, in December 2016, “Somany Ceramics Ltd.” has launched a range of smart toilets with automatic flash system.

Smart Toilet Market Report Highlights
  • In 2023, the residential segment emerged as the market leader, capturing the largest revenue share of 78.0%, driven by rapid urbanization, technological advancements, and evolving consumer preferences.
  • The offline segment dominated the market and accounted for a share of 83.0% in 2023. Many consumers favor purchasing such smart products from these channels as they offer the option for physical inspection before making a purchase decision.
  • Wall hung toilet accounted for the largest market revenue share in 2023. With their sleek and space-saving design, wall-hung toilets align perfectly with contemporary aesthetics, emphasizing clean lines and open spaces.
  • Integrated smart toilets accounted for the largest market revenue share in 2023. Innovations such as touchless controls, automatic lid openings, and self-cleaning mechanisms have made smart toilets more appealing to consumers.
  • Wi-Fi accounted for the largest market revenue share in 2023. Consumers increasingly seek products that can be easily incorporated into their smart home ecosystems.
  • The Europe smart toilet market dominated the global smart toilet market with a revenue share of 35.1% in 2023, owing to the consumer spending on maintaining bathroom hygiene, coupled with growing adoption of innovative home technologies.
  • The Asia Pacific smart toilet market is projected to witness the fastest CAGR of 14.8% during the forecast period, owing to the increasing disposable income and geriatric & rising population in the region.
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Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Smart Toilet Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Billion)
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.2. Market Restraints Analysis
3.4. Smart Toilet Market Analysis Tools
3.4.1. Porter’s Analysis
3.4.1.1. Bargaining power of the suppliers
3.4.1.2. Bargaining power of the buyers
3.4.1.3. Threats of substitution
3.4.1.4. Threats from new entrants
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic and Social landscape
3.4.2.3. Technological landscape
3.4.2.4. Environmental landscape
3.4.2.5. Legal landscape
Chapter 4. Smart Toilet Market: Type Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Smart Toilet: Type Outlook Analysis, USD Billion, 2023 & 2030
4.3. Wall Hung Toilet
4.3.1. Wall Hung Toilet Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.4. Close-Coupled
4.4.1. Close-Coupled Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.5. Single Floor Standing Toilet
4.5.1. Single Floor Standing Toilet Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.6. One-Piece Toilet
4.6.1. One-Piece Toilet Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.7. Others
4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Smart Toilet Market: Category Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Smart Toilet: Category Outlook Analysis, USD Billion, 2023 & 2030
5.3. Integrated Smart Toilet
5.3.1. Integrated Smart Toilet Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.4. Smart Toilet Seats
5.4.1. Smart Toilet Seats Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Smart Toilet Market: Connectivity Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Smart Toilet: Connectivity Outlook Analysis, 2023 & 2030 (USD Billion)
6.3. Wi-Fi
6.3.1. Wi-Fi Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.4. Bluetooth
6.4.1. Bluetooth Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Smart Toilet Market: Application Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Smart Toilet: Application Outlook Analysis, 2023 & 2030 (USD Billion)
7.3. Residential
7.3.1. Residential Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.4. Commercial
7.4.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 8. Smart Toilet Market: Distribution Channel Estimates & Trend Analysis
8.1. Segment Dashboard
8.2. Smart Toilet Market: Distribution Channel Analysis, 2023 & 2030 (USD Billion)
8.3. Offline
8.3.1. Offline Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4. Online
8.4.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 9. Smart Toilet Market: Regional Estimates & Trend Analysis
9.1. Smart Toilet Market Share, By Region, 2023 & 2030 (USD Billion)
9.2. North America
9.2.1. North America Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.2.2. U.S.
9.2.2.1. U.S. Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.2.3. Canada
9.2.3.1. Canada Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.2.4. Mexico
9.2.4.1. Mexico Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3. Europe
9.3.1. Europe Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.2. U.K.
9.3.2.1. U.K. Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.3. Germany
9.3.3.1. Germany Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.4. France
9.3.4.1. France Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.5. Italy
9.3.5.1. Italy Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3.6. Spain
9.3.6.1. Spain Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4. Asia Pacific
9.4.1. Asia Pacific Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.2. Japan
9.4.2.1. Japan Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.3. China
9.4.3.1. China Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.4. India
9.4.4.1. India Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.5. Australia
9.4.5.1. Australia Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4.6. South Korea
9.4.6.1. South Korea Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.5. Latin America
9.5.1. Latin America Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.5.2. Brazil
9.5.2.1. Brazil Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.6. Middle East and Africa
9.6.1. Middle East and Africa Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.6.2. UAE
9.6.2.1. UAE Smart Toilet Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 10. Competitive Landscape
10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Company Heat Map Analysis
10.4. Company Profiles
10.4.1. Kohler Co.
10.4.1.1. Participant’s Overview
10.4.1.2. Financial Performance
10.4.1.3. Product Benchmarking
10.4.1.4. Recent Developments/ Strategic Initiatives
10.4.2. Toto Ltd.
10.4.2.1. Participant’s Overview
10.4.2.2. Financial Performance
10.4.2.3. Product Benchmarking
10.4.2.4. Recent Developments/ Strategic Initiatives
10.4.3. Xiaomi Corporation
10.4.3.1. Participant’s Overview
10.4.3.2. Financial Performance
10.4.3.3. Product Benchmarking
10.4.3.4. Recent Developments/ Strategic Initiatives
10.4.4. Roca Sanitario SA
10.4.4.1. Participant’s Overview
10.4.4.2. Financial Performance
10.4.4.3. Product Benchmarking
10.4.4.4. Recent Developments/ Strategic Initiatives
10.4.5. LIXIL Group Corporation
10.4.5.1. Participant’s Overview
10.4.5.2. Financial Performance
10.4.5.3. Product Benchmarking
10.4.5.4. Recent Developments/ Strategic Initiatives
10.4.6. Duravit AG
10.4.6.1. Participant’s Overview
10.4.6.2. Financial Performance
10.4.6.3. Product Benchmarking
10.4.6.4. Recent Developments/ Strategic Initiatives
10.4.7. Wellis
10.4.7.1. Participant’s Overview
10.4.7.2. Financial Performance
10.4.7.3. Product Benchmarking
10.4.7.4. Recent Developments/ Strategic Initiatives
10.4.8. Masco Corporation
10.4.8.1. Participant’s Overview
10.4.8.2. Financial Performance
10.4.8.3. Product Benchmarking
10.4.8.4. Recent Developments/ Strategic Initiatives
10.4.9. Villeroy & Boch AG
10.4.9.1. Participant’s Overview
10.4.9.2. Financial Performance
10.4.9.3. Product Benchmarking
10.4.9.4. Recent Developments/ Strategic Initiatives
10.4.10. Jomoo Group
10.4.10.1. Participant’s Overview
10.4.10.2. Financial Performance
10.4.10.3. Product Benchmarking
10.4.10.4. Recent Developments/ Strategic Initiatives

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