Smart Toilet Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

Smart Toilet Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

The global smart toilet market size is expected to reach USD 12.7 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.3% over the forecast period. Rising consumer awareness regarding cleanliness and maintaining proper hygiene at the global level is expected to promote the utility of smart toilet. Additionally, shifting preference towards smart homes in the urban cities due to increasing importance of proper sanitation and offering convenience to the buyers is expected to increase spending on the installation of new smart toilets in the residential and commercial sectors.

The governments of different countries including U.S., Germany, France, China, and India have been implementing numerous initiatives to increase awareness regarding the importance of saving water at the global level. As a result, smart toilets are expected to optimize the water flow and thus, likely to gain importance over the next few years.

The commercial segment generated a revenue of USD 4.6 billion in 2018. These types of smart products are majorly installed in hotels, restaurants, shopping malls, and bars as consumers perceive them as the luxury products. Furthermore, increasing spending on real estate investment in the commercial sector of countries including China, India, Brazil, and Mexico is a key factor driving the segment. Supportive government policies aimed at infrastructure development are expected to expand the scope for smart toilet vanities as luxury products over the next few years.

The offline channels generated a revenue of USD 5.3 billion in 2018. Consumers prefer these channels as they provide a choice of physical verification, prior to any purchasing decision. Additionally, these brick and mortar stores offer installation as well as aftersales services, which encourage the buyers to use these channels.

Asia Pacific is expected to be the fastest growing region with a CAGR of 12.8% from 2019 to 2025. Key countries contributing to the growth of the smart toilet market are China, Japan, India, Australia, and Singapore. It has been observed that sale of the smart toilet is increasing due to factors including rise in disposable income of the middle class population and increasing number of smart houses in the urban cities of the aforementioned countries. Furthermore, growing consumer spending on bathroom hygiene and sanitation is expected to expand the market scope in the upcoming years.

Some of the key smart toilet manufacturers are Kohler Co.; Toto Ltd.; Roca Sanitario SA; LIXIL Group Corporation; Duravit AG; Wellis; Masco Corporation; Bradley Corporation; Fortune Brands; and Villeroy & Boch AG. Companies are investing in product innovations to expand their customer base. For instance, in December 2016, “Somany Ceramics Ltd.” has launched a range of smart toilets with automatic flash system.

Further key findings from the report suggest:

• The residential application segment is expected to expand at the fastest CAGR of 10.7% from 2019 to 2025 as a result of increasing number of smart homes in the urban cities of key markets including U.S. and China
• The offline segment generated a revenue of USD 5.3 billion in 2018. Online channel is the fastest growing segment with a CAGR of 10.8% from 2019 to 2025 due to its doorstep delivery services
• Europe was the largest regional market with a revenue of USD 2.4 billion in 2018
• New product launch is expected to remain a key strategy among the market participants over the next few years.