Sheet Face Mask Market Size, Share & Trends Analysis Report By Product (Cotton, Hydrogel), By Skin Type (Oily, Dry), By End Use (Males, Females), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Sheet Face Mask Market Size, Share & Trends Analysis Report By Product (Cotton, Hydrogel), By Skin Type (Oily, Dry), By End Use (Males, Females), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Sheet Face Mask Market Growth & Trends

The global sheet face mask market size is anticipated to reach USD 605.7 million by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.9% from 2025 to 2030. Increasing awareness related to skin care, along with increase in demand for Korean skin care products, is expected to drive the market during the forecast period.

Cotton was the most popular product type in 2024. High product visibility, along with cheap pricing, is a major factor contributing to the growth of this segment. However, these sheet masks are disposed of in plastic pouches, which affects the environment. Bio-cellulose masks that are made of natural cellulose obtained from bacteria are gaining significant popularity. They perform better as compared to their fabric counterparts. This is expected to increase the demand for bio-cellulose and other natural ingredient-based masks, which will positively influence the overall market growth.

Asia Pacific occupied the largest sheet face mask market share in 2024 owing to high demand in countries such as South Korea and China. China is one of the major countries contributing to the growth of the global cosmetics market. Increase in the consumption of cosmetics is expected to propel the demand for skin care products in this country. This is expected to positively influence the overall product demand. Moreover, product innovation in Asia Pacific countries in terms of the ingredients used in the masks is expected to increase product offerings in the market, which will propel market growth.

North America is anticipated to witness the fastest growth from 2025 to 2030 owing to rising popularity for Korean skin care products. The smooth and flawless skin texture of many Korean actors and celebrities is the major factor influencing product demand in U.S. and Canada. Moreover, consumers are willing to purchase these products at a premium price owing to increasing awareness related to the benefits of these products. This is anticipated to increase the product demand during the forecast period.

Sheet Face Mask Market Report Highlights

• Bio-cellulose sheet face mask is projected to ascend with a CAGR of 10.6% over the forecast period due to its ability to adhere to the skin firmly and improve the elasticity of the skin
• The dry skin segment dominated the market with the largest revenue share in 2024. And the oily skin segment is expected to grow at the fastest CAGR over the forecast period.
• North America sheet face mask market dominated the global market with the largest revenue share of 37.2% in 2024.
• FaceTory, a popular Korean subscription service for face masks, has launched its very first brand of sheet masks known as Sun Bae. Increasing product demand, along with the company’s aim to improve its product offering was the major reason for the launch.

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