Shapewear Market Size, Share & Trends Analysis Report By End-use (Female, Male), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Shapewear Market Size, Share & Trends Analysis Report By End-use (Female, Male), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Shapewear Market Growth & Trends

The global shapewear market size is expected to reach USD 4.32 billion by 2030, registering a CAGR of 8.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth of this market is fueled by factors such as changing lifestyles, increased use of compression wear among the geriatric population, and developments in garment designs and fabric technology. Furthermore, the rise in online sales of compression wear and shapewear, as well as the rising demand for plus-size clothes, has fueled the growth of the market.

The market is also influenced by a variety of cultural factors. When it comes to the body, the concept of perfection is being replaced with the concept of self-love and comfort in one's own shape and size. The market has been influenced by this body-positivity philosophy.

Shapewear is not about hiding defects for millennials and Gen-Z shoppers; rather, it is seen as apparel that improves rather than alters one's appearance. As a result, Gen Z-focused manufacturers like Honeylove have gained a wider audience by avoiding the term "shapewear" and instead of offering "sculptwear" in a variety of sensual styles with flattering elements that women want to flaunt in public.

Most of these companies also have enormous communities - Shapermint, for example, has four million members – who are encouraged to share their photos using shapewear across various social media platforms. Skims' inclusive strategy, which includes varied ad campaigns and a wide assortment of items in all shapes and colors, has also made it popular with millennials. They have one of the broadest size ranges (XXS to 4X) and a wide selection of skin tones to accommodate people of all ethnicities.

Women nowadays expect work-life flexibility intimates that may keep their bodies in tip-top form and make them appear attractive. Many firms are examining this as a customer-centric strategy and expanding their product portfolios to include lighter, firmer, and more practical products for everyday use throughout the year.

Shapewear Market Report Highlights

• The female segment held the largest revenue share of 93.8% in the shapewear industry in 2024, primarily due to the heightened focus on body image and fashion among women.
• The male segment is expected to grow at the highest CAGR over the forecast period due to evolving fashion trends in men’s apparel, with increasing awareness about fitness and body image among them.
• The specialty stores segment held the largest revenue share of 58.4% in the shapewear industry in 2024, largely due to the personalized shopping experience provided by these stores.
• The online segment is expected to grow at the fastest CAGR over the forecast period due to the convenience and accessibility that it offers to consumers worldwide.
• The North America shapewear market held the largest revenue share of 38.6% in 2024, primarily due to strong consumer demand, innovative product offerings, and a well-established retail infrastructure.

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