U.S. Sex Toys Market Size, Share & Trends Analysis Report By Products (Vibrators, Masturbation Sleeves), By Distribution Channel (E-commerce, Mass Merchandizers), By Region, And Segment Forecasts, 2025

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,950	105 Pages	Grand View Research	October, 2024	GV19312322

Best Price Guarantee
Price	from $3,950
Length	105 Pages
Publisher	Grand View Research
Published Date	October, 2024
SKU	GV19312322

U.S. Sex Toys Market Size, Share & Trends Analysis Report By Products (Vibrators, Masturbation Sleeves), By Distribution Channel (E-commerce, Mass Merchandizers), By Region, And Segment Forecasts, 2025 - 2030

U.S. Sex Toys Market Growth & Trends

The global U.S. sex toys market size is expected to reach USD 17.11 billion by 2030, registering a CAGR of 8.38% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising awareness and reducing stigma associated with sexual activities, due to sex-positive movements that aided to break stereotypes related to age, gender, and social construct of the population.

Market players are launching various campaigns to raise awareness and break the stigma around sex toys by changing consumer perception. For instance, in August 2021, LoveHoney Group launched a TV advertisement to show lingerie and sex toys under the Love How You Love campaign. Such advancements are projected to bode well for this industry’s growth.

Growing popularity of e-commerce to buy adult products is expected to boost the U.S. market’s growth. Availability of different adult products on online platforms has boosted their demand as customers can differentiate between brands and choose products that fit their needs and desires. This has created huge competition among companies to offer quality products that meet industry standards.

COVID-19 pandemic boosted online sales of sexual wellness products due to travel restrictions and fear of contracting the virus. Owing to the increased demand for products online, major supermarket chains are also adding these products to their online stores. For instance, in July 2022, Weinerschleiden lubricants by Fetish Mafia launched in 2018.

U.S. Sex Toys Market Report Highlights

Based on product, the vibrators segment dominated the market with a revenue share of 22.84% in 2024 and expected to witness fastest CAGR during the forecast period.
Based on distribution channel, the e-commerce segment dominated the market with a revenue share of 57.00% in 2024 and is expected to grow at the fastest CAGR during the forecast period.
The West region dominated the market with a revenue share of 24.21% in 2024 and is expected to have the fastest CAGR during the forecast period.
U.S. sex toys industry is highly competitive with the presence of many domestic and international players. Key companies are launching innovative products and are engaged in expansion strategies, such as acquisitions, partnerships & collaborations, accreditations, & donations. For instance, in December 2022, TENGA Co. Ltd. launched Dual Sensation Cup Extremes and Gentle & Strong Air Flow Cups, expanding its portfolio.

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Chapter 1. Methodology and Scope: 1.1. Market Segmentation & Scope; 1.1.1. Segment scope; 1.1.2. Country scope; 1.1.3. Estimates and forecast timeline; 1.2. Research Methodology; 1.3. Information Procurement; 1.3.1. Purchased database; 1.3.2. GVR’s internal database; 1.3.3. Secondary sources; 1.3.4. Primary research; 1.3.5. Details of primary research; 1.4. Information or Data Analysis; 1.4.1. Data analysis models; 1.5. Market Formulation & Validation; 1.6. Model Details; 1.7. Research Assumptions; 1.8. List of Secondary Sources; 1.9. List of Primary Sources
Chapter 2. Executive Summary: 2.1. Market Outlook; 2.2. Segment Outlook; 2.2.1. Type outlook; 2.2.2. End Use outlook; 2.2.3. Country outlook; 2.3. Competitive Insights
Chapter 3. North America Disposable Endoscopes Market Variables, Trends & Scope: 3.1. Market Lineage Outlook; 3.1.1. Parent market outlook; 3.2. Market Dynamics; 3.2.1. Market driver analysis; 3.2.2. Market restraint analysis; 3.2.3. Industry challenges; 3.3. North America Disposable Endoscopes: Market Analysis Tools; 3.3.1. Industry Analysis – Porter’s; 3.3.2. PESTLE Analysis; 3.4. Reimbursement Framework; 3.4.1. North America
Chapter 4. North America Disposable Endoscopes Market Segment Analysis, By Type, 2018 - 2030 (USD Million): 4.1. Definition and Scope; 4.2. Type Market Share Analysis, 2024 & 2030; 4.3. Segment Dashboard; 4.4. North America Disposable Endoscopes Market, by Type, 2018 to 2030; 4.5. Laparoscopes; 4.5.1. Laparoscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.6. Arthroscopes; 4.6.1. Arthroscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.7. Ureteroscopes; 4.7.1. Ureteroscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.8. Cystoscopes; 4.8.1. Cystoscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.9. Gynecology Endoscopes; 4.9.1. Gynecology Endoscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.10. Neuroendoscopes Disposable Endoscopes; 4.10.1. Neuroendoscopes estimates and forecasts, 2018 to 2030 (USD Million); 4.11. Bronchoscopes; 4.11.1. Bronchoscopes estimates and forecasts, 2018 to 2030 (USD Million); 4.12. Hysteroscopes; 4.12.1. Hysteroscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.13. Laryngoscopes; 4.13.1. Laryngoscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.14. Otoscopes; 4.14.1. Otoscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.15. Nasopharyngoscopes; 4.15.1. Nasopharyngoscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.16. Rhinoscopes; 4.16.1. Rhinoscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.17. Gastrointestinal North America Disposable Endoscopes; 4.17.1. Gastrointestinal North America Disposable Endoscopes market estimates and forecasts, 2018 to 2030 (USD Million); 4.17.2. Gastroscope (Upper GI Endoscope); 4.17.2.1. Gastroscope (Upper GI Endoscope) market estimates and forecasts, 2018 to 2030 (USD Million); 4.17.3. Enteroscope; 4.17.3.1. Enteroscope market estimates and forecasts, 2018 to 2030 (USD Million); 4.17.4. Duodenoscope; 4.17.4.1. Duodenoscope market estimates and forecasts, 2018 to 2030 (USD Million); 4.17.5. Colonoscope; 4.17.5.1. Colonoscope market estimates and forecasts, 2018 to 2030 (USD Million)
Chapter 5. North America Disposable Endoscopes Market Segment Analysis, By End Use, 2018 - 2030 (USD Million): 5.1. Definition and Scope; 5.2. End Use Market Share Analysis, 2024 & 2030; 5.3. Segment Dashboard; 5.4. North America Disposable Endoscopes Market, by End Use, 2018 to 2030; 5.5. Hospitals; 5.5.1. Hospitals market estimates and forecasts, 2018 to 2030 (USD Million); 5.6. Outpatient facilities; 5.6.1. Outpatient facilities market estimates and forecasts, 2018 to 2030 (USD Million)
Chapter 6. Region, By Product, By End Use, 2018– 2030 (USD Million): 6.1. Country Market Share Analysis, 2024 & 2030; 6.2. Regional Market Dashboard; 6.3. Regional Market Snapshot; 6.4. North America Disposable Endoscopes Market Share by Region, 2024 & 2030:; 6.5. North America; 6.5.1. North America disposable endoscopes market, 2018 – 2030 (USD Million); 6.5.2. U.S.; 6.5.2.1. Key country dynamics; 6.5.2.2. Regulatory framework/ reimbursement structure; 6.5.2.3. Competitive scenario; 6.5.2.4. U.S. disposable endoscopes market, 2018 - 2030 (USD Million); 6.5.3. Canada; 6.5.3.1. Key country dynamics; 6.5.3.2. Regulatory framework/ reimbursement structure; 6.5.3.3. Competitive scenario; 6.5.3.4. Canada disposable endoscopes market, 2018 - 2030 (USD Million); 6.5.4. Mexico; 6.5.4.1. Key country dynamics; 6.5.4.2. Regulatory framework/ reimbursement structure; 6.5.4.3. Competitive scenario; 6.5.4.4. Mexico disposable endoscopes market, 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape: 7.1. Recent Developments & Impact Analysis, By Key Market Participants; 7.2. Company Categorization; 7.3. Company Profiles; 7.3.1. Olympus Corporation; 7.3.1.1. Company overview; 7.3.1.2. Financial performance; 7.3.1.3. Product benchmarking; 7.3.1.4. Strategic initiatives; 7.3.2. Boston Scientific Corporation; 7.3.2.1. Company overview; 7.3.2.2. Financial performance; 7.3.2.3. Product benchmarking; 7.3.2.4. Strategic initiatives; 7.3.3. PENTAX Medical (Hoya Corporation); 7.3.3.1. Company overview; 7.3.3.2. Financial performance; 7.3.3.3. Product benchmarking; 7.3.3.4. Strategic initiatives; 7.3.4. FUJIFILM Holdings Corporation; 7.3.4.1. Company overview; 7.3.4.2. Financial performance; 7.3.4.3. Product benchmarking; 7.3.4.4. Strategic initiatives; 7.3.5. Karl Storz GmbH & Co., KG; 7.3.5.1. Company overview; 7.3.5.2. Financial performance; 7.3.5.3. Product benchmarking; 7.3.5.4. Strategic initiatives; 7.3.6. Stryker; 7.3.6.1. Company overview; 7.3.6.2. Financial performance; 7.3.6.3. Product benchmarking; 7.3.6.4. Strategic initiatives; 7.3.7. Medtronic; 7.3.7.1. Company overview; 7.3.7.2. Financial performance; 7.3.7.3. Product benchmarking; 7.3.7.4. Strategic initiatives; 7.3.8. Ambu A/S.; 7.3.8.1. Company overview; 7.3.8.2. Financial performance; 7.3.8.3. Product benchmarking; 7.3.8.4. Strategic initiatives; 7.3.9. STERIS plc.; 7.3.9.1. Company overview; 7.3.9.2. Financial performance; 7.3.9.3. Product benchmarking; 7.3.9.4. Strategic initiatives

Sex Toys Market Size, Trends, Analysis, and Outlook By Type (Female, Male), By Product (Vibrators, Dildos, Penis Rings, Anal Toys, Masturbation Sleeves, Bondage, Sex Dolls, Others), By Distribution Channel (E-Commerce, Specialty Stores, Mass Merchandizers), by Region, Country, Segment, and Companies, 2024-2030

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U.S. Sex Toys Market Size, Share & Trends Analysis Report By Products (Vibrators, Masturbation Sleeves), By Distribution Channel (E-commerce, Mass Merchandizers), By Region, And Segment Forecasts, 2025 - 2030

U.S. Sex Toys Market Size, Share & Trends Analysis Report By Products (Vibrators, Masturbation Sleeves), By Distribution Channel (E-commerce, Mass Merchandizers), By Region, And Segment Forecasts, 2025 - 2030

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U.S. Sex Toys Market Size, Share & Trends Analysis Report By Products (Vibrators, Masturbation Sleeves), By Distribution Channel (E-commerce, Mass Merchandizers), By Region, And Segment Forecasts, 2025 - 2030

U.S. Sex Toys Market Size, Share & Trends Analysis Report By Products (Vibrators, Masturbation Sleeves), By Distribution Channel (E-commerce, Mass Merchandizers), By Region, And Segment Forecasts, 2025 - 2030

U.S. Sex Toys Market Size, Share & Trends Analysis Report By Products (Vibrators, Dildos, Penis Rings, Anal Toys, Masturbation Sleeves, Bondage, Sex Dolls), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

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