Sensitive Skin Care Products Market Size, Share & Trends Analysis Report By Product (Face Care, Body Care, Lip Care), By Gender (Male, Female), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030
Sensitive Skin Care Products Market Growth & Trends
The global sensitive skin care products market size is expected to reach USD 80.97 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.8% from 2023 to 2030. There has been a significant rise in consumer awareness regarding skin sensitivities and the importance of using gentle and hypoallergenic products. Moreover, consumers are increasingly seeking personalized skincare solutions tailored to their specific skin concerns. Companies that offer customizable and individualized sensitive skin care products have a competitive advantage in meeting the unique needs of consumers, further driving market growth.
Modern lifestyles, characterized by pollution, stress, and exposure to harsh weather conditions, can negatively impact skin health. As a result, consumers are seeking products that provide protection and relief for their sensitive skin, driving the demand for specialized skincare solutions. Furthermore, social media platforms and digital marketing have played a significant role in promoting awareness and generating interest in sensitive skin care products. Influencers and online communities share personal experiences and recommendations, influencing consumer preferences and driving sales.
The face care segment accounted for the maximum share of the market. The growing demand for these products in countries including the U.S, Germany, U.K, France, Spain, Italy, and other developing countries owing to the incorporation of natural ingredients, such as aloe vera, chamomile, calendula, and oat extract in sensitive skin care products is expected to fuel the demand in the near future.
The female gender segment accounted for the maximum share of the market. There is a growing awareness among females about skin sensitivities and the need for products that cater to their specific needs. Factors such as pollution, stress, hormonal changes, and lifestyle choices contribute to the rising demand for sensitive skin care products.
The supermarkets and hypermarkets segment accounted for largest market share of the sensitive skin care products market in 2022. Supermarkets and hypermarkets have a wide reach and are present in various regions, making them a convenient option for consumers to purchase sensitive skin care products. Moreover, supermarkets and hypermarkets often offer competitive pricing and promotions, making it an affordable option for consumers. In addition, retailers often use their large marketing budgets to promote sensitive skin care products through in-store displays, advertising, and promotional activities, further increasing consumer awareness and driving sales.
Asia Pacific is expected to emerge as the fastest growing regional market over the forecast period. The growth is attributed to an increase in awareness, disposable income, and concerns over pollution, harsh climates, high humidity, and cultural practices contribute to the prevalence of sensitive skin care products. Consumers are ready to spend money on these products due to improvement in their standard of living, which is attributed to rise in the middle class population.
Sensitive Skin Care Products Market Report Highlights
- Asia Pacific is expected to contribute a majority of the share to become the largest division in the global revenue in 2022. The self-care and wellness trend has become increasingly popular among consumer in the Asia Pacific region is accelerating the market growth
- The body care segment is projected to register the fastest growth during the forecast period. Owing to growing trend of natural and organic body care products across the globe is propelling the market growth
- During the forecast period, the online segment is expected to grow the fastest. The increasing availability of a wide range products of different brands, free delivery, and seasonal discount on e-commerce platforms are among the major reasons driving the segment
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