Scented Candles Market Size, Share & Trends Analysis Report By Product (Container-Based, Pillars), By Wax Type (Paraffin, Soy), By Category, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Scented Candles Market Growth & Trends


The global scented candles market size is expected to reach USD 764.2 million by 2030, growing at 4.1% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. Candles are available in various sizes, designs, colors, and scents to meet consumer requirements & preferences and home décor aesthetics.

Candle-making is considered the biggest lockdown trend and has gained traction owing to social media platforms like TikTok, resulting in a 3,500% spike in searches for soy candle-making kits. In addition, the National Candle Association (NCA) spokesperson Kathy LaVanier, CEO of Renegade Candle Company, stated that overall candle sales in the U.S. have increased by 30% since the pandemic.

Each aroma has its therapeutic value. Hence, there is a growing need for customized scented candles to be used in therapies and to achieve relaxation in a specific health state. For instance, Jonathan Adler's Muse Gilded Candle is a blend of soy and paraffin wax and helps to create a pleasantly scented interior atmosphere. Once the candle is finished, the gold-gilded porcelain bowl can be used as a vase. Pink grapefruit, raspberry, French cassis, violet leaves, rose petals, and grape leaf are some popular scents.

The market is projected to witness continuous growth as social media influencers around the globe are promoting them as forms of self-care, new hobbies, or even businesses, which is supported by the monthly search volumes data provided by The Dubrovnik Times in 2021. OnBuy’s Health and Beauty Department found that 81,560 searches occur each month from people looking to try these latest candle trends.

More and more consumers are ordering candles online. They also spend more time at home looking for entertainment and a cozy environment. Consumers are increasingly spending on renovation and redecorating their homes. These current trends are continuations of previously established consumer trends, while some witness acceleration. The disposable money people may or may not have after the pandemic, owing to an economic slowdown and losses in jobs, will be a major factor influencing the purchasing decisions of consumers.

Scented Candles Market Report Highlights

  • Scented candles industry is expected to grow at a CAGR of 4.1% from 2023 to 2030
  • The container-based segment accounted for the largest share of 57.27% in 2022 and is expected to expand at a CAGR of 4.3% over the forecast period
  • The hypermarkets & supermarkets segment accounted for the largest share of 25.19% in 2022, as these distribution channels offer a diverse selection of scented candles to cater to different preferences
  • North America held the largest market share of 33.09% in 2022 due to rising demand for home fragrance products, including scented candles
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Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Wax Type Outlook
2.4. Category Outlook
2.5. Distribution Channel Outlook
2.6. Regional Outlook
Chapter 3. Scented Candles Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Industry Analysis - Porter’s
3.4.1.1. Supplier Power
3.4.1.2. Buyer Power
3.4.1.3. Substitution Threat
3.4.1.4. Threat from New Entrant
3.4.1.5. Competitive Rivalry
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Scented Candles Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2022 & 2030
5.2. Scented Candles Market Estimates & Forecast, By Product (USD Million)
5.2.1. Container Based
5.2.2. Pillar
5.2.3. Others
Chapter 6. Scented Candles Market: Wax Type Estimates & Trend Analysis
6.1. Wax Type Movement Analysis & Market Share, 2022 & 2030
6.2. Scented Candles Market Estimates & Forecast, By Wax Type (USD Million)
6.2.1. Paraffin Wax
6.2.2. Soy Wax
6.2.3. Blended
6.2.4. Beeswax
6.2.5. Palm Wax
Chapter 7. Scented Candles Market: Category Estimates & Trend Analysis
7.1. Category Movement Analysis & Market Share, 2022 & 2030
7.2. Scented Candles Market Estimates & Forecast, By Category (USD Million)
7.2.1. Mass
7.2.2. Premium
Chapter 8. Scented Candles Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
8.2. Scented Candles Market Estimates & Forecast, By Distribution Channel (USD Million)
8.2.1. Supermarkets & Hypermarkets
8.2.2. Convenience Stores
8.2.3. Online
8.2.4. Others
Chapter 9. Scented Candles Market: Country Estimates & Trend Analysis
9.1. Region Movement Analysis & Market Share, 2022 & 2030
9.2. North America
9.2.1. North America scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.2.2. U.S.
9.2.2.1. Key country dynamics
9.2.2.2. U.S. scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.2.3. Canada
9.2.3.1. Key country dynamics
9.2.3.2. Canada scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.2.4. Mexico
9.2.4.1. Key country dynamics
9.2.4.2. Canada scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.3. Europe
9.3.1. Europe scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.3.2. UK
9.3.2.1. Key country dynamics
9.3.2.2. UK scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.3.3. Germany
9.3.3.1. Key country dynamics
9.3.3.2. Germany scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.3.4. France
9.3.4.1. Key country dynamics
9.3.4.2. France scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.3.5. Italy
9.3.5.1. Key country dynamics
9.3.5.2. Canada scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.3.6. Spain
9.3.6.1. Key country dynamics
9.3.6.2. Canada scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.4. Asia Pacific
9.4.1. Asia Pacific scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.4.2. China
9.4.2.1. Key country dynamics
9.4.2.2. China scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.4.3. India
9.4.3.1. Key country dynamics
9.4.3.2. India scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.4.4. Japan
9.4.4.1. Key country dynamics
9.4.4.2. Japan scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.4.5. Australia & New Zealand
9.4.5.1. Key country dynamics
9.4.5.2. Canada scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.4.6. Philippines
9.4.6.1. Key country dynamics
9.4.6.2. Canada scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.5. Central & South America
9.5.1. Central & South America scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.5.2. Brazil
9.5.2.1. Key country dynamics
9.5.2.2. Brazil scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.5.3. Argentina
9.5.3.1. Key country dynamics
9.5.3.2. Canada scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.6. Middles East & Africa
9.6.1. Middles East & Africa scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.6.2. South Africa
9.6.2.1. Key country dynamics
9.6.2.2. South Africa scented candles market estimates & forecast, 2017 - 2030 (USD Million)
9.6.3. UAE
9.6.3.1. Key country dynamics
9.6.3.2. Canada scented candles market estimates & forecast, 2017 - 2030 (USD Million)
Chapter 10. Competitive Analysis
10.1. Key global players, recent developments & their impact on the industry
10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
10.3. Vendor Landscape
10.3.1. Key company market share analysis, 2022
Chapter 11. Company Profiles
11.1. List of key companies analyzed in this section includes
11.1.1. Village Candle
11.1.2. Portmeirion Group PLC
11.1.3. Newell Brands
11.1.4. MVP Group International, Inc.
11.1.5. Estée Lauder Companies Inc.
11.1.6. Diptyque Paris
11.1.7. Lalique Group SA
11.1.8. L Brands
11.1.9. NEST New York
11.1.10. Thymes, LLC
11.2. Recent Developments & Impact Analysis, By Key Market Participants
11.3. Company Categorization
11.4. Participant’s Overview
11.5. Financial Performance
11.6. Type Benchmarking
11.7. Company Market Share Analysis, 2022 (Value % Share)
11.8. Company Heat Map Analysis
11.9. Strategy Mapping

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