Sales Enablement Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size, By Deployment, By End-use Industry, By Region, And Segment Forecasts, 2023 - 2030

Sales Enablement Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size, By Deployment, By End-use Industry, By Region, And Segment Forecasts, 2023 - 2030


Sales Enablement Platform Market Growth & Trends


The global sales enablement platform market size is expected to reach USD 12.78 billion by 2030, expanding at a CAGR of 15.8% from 2023 to 2030, according to the new reports of Grand View Research, Inc. The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms. Sales enablement platforms offer telecommunication sales representatives with content and tools to boost internal sales. Both startup and leading tech players deploy sales enablement for lead generation as it enhances workflow and minimizes inter-department bottlenecks.

Furthermore, COVID-19 has increased the penetration of technologies such as AI, IoT, cloud, and machine learning. In addition, the adoption of connected devices for sales enablement has depicted a rise in productivity and sales for sales representatives. For example, tablets have demonstrated the potential to drive revenue by differentiating buying experiences and rectifying sales productivity issues. As per the Sales Management Association study, 70% of sales companies were utilizing tablets to increase positive ROI.

Sales enablement platforms provide sales reps with personalized content, streamlining processes to create a smooth buying experience. The training and coaching can help sales reps to achieve business objectives. The use of advanced technologies such as AI also provides sellers with metrics that can measure growth rates and drive sales. Cloud-based solutions are gaining more traction than on-premise solutions owing to the reduced costs and scalability offered by cloud platforms. Cloud-based servers utilize virtual technologies to host the company’s application off-premise.

Factors such as the absence of capital expense, frequent availability of data backup, and pay-as-you-go features make cloud solutions favorable. Several large organizations prefer cloud-based solutions as it has higher appeal to consumers and other business partners. Challenges such as changes in the delivery and distribution of a company’s product or technological issues are driving the need for sales enablement platforms for both large and small and medium enterprises. Companies may confront issues such as archaic operating systems that reduce supply capacity which can cause inventory interruptions. Software issues can cause financial costs and lead to production shortfalls.

Sales Enablement Platform Market Report Highlights

  • The platform segment accounted for the largest market share of over 74.2% in 2022 and is anticipated to maintain its dominance over the forecast period. Several organizations across different industries such as BFSI, IT & Telecom, and Healthcare, among others are adopting the use of a sales enablement platform to increase efficiency in aspects such as training, coaching, content management, and sales communication
  • The small and medium organization segment is expected to observe the highest CAGR of 16.1% during the forecast period. The growing adoption of digital sales rooms and video format meetings in sales enablement platforms can help SMEs to improve their business reach
  • The cloud segment is anticipated to witness exceptional growth at a CAGR of 16.9% during the forecast period. Cloud enablement services provide a highly scalable platform that simplifies high-performance computation for both small and large enterprises
  • The consumer goods & retail segment is anticipated to register considerable growth at a CAGR of 18.0% over the forecast period and is expected to maintain its dominance over the forecast period. The rapidly growing retail industry globally is generating demand for sales enablement platforms
  • The North America regional market is expected to account for the largest share of over 29.7% in 2022 and is expected to retain its position over the forecast period. The high presence of key players such as Accent Technologies, Inc.; SAP; and Mediafly coupled with the rise in internet penetration, is driving the demand for sales enablement platforms in the region
  • Key market players have an extended operating history, a large customer base, and significant competitive strengths. In addition to the inorganic growth strategies, vendors emphasize improving after-sale service offerings to ensure periodic maintenance of installed products
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Chapter 1. Methodology and Scope
1.1. Methodology Segmentation & Scope
1.2. Information procurement
1.2.1. Purchased database
1.2.2. GVR’s internal database
1.2.3. Secondary sources & third-party perspectives
1.2.4. Primary research
1.3. Information analysis
1.3.1. Data analysis models
1.4. Market formulation & data visualization
1.5. Data validation & publishing
Chapter 2. Executive Summary
2.1. Sales Enablement Platform Market - Market Snapshot, 2018 - 2030
2.2. Sales Enablement Platform Market - Component Snapshot, 2018 - 2030
2.3. Sales Enablement Platform Market - Organization Size Snapshot, 2018 - 2030
2.4. Sales Enablement Platform Market - Deployment Snapshot, 2018 - 2030
2.5. Sales Enablement Platform Market - End-Use Industry Snapshot, 2018 - 2030
2.6. Sales Enablement Platform Market - Competitive Snapshot
Chapter 3. Sales Enablement Platform Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint/Challenge Analysis
3.3.3. Market Opportunity Analysis
3.4. Business Environment Analysis Tools
3.4.1. Porter's Five Forces Analysis
3.4.2. PEST Analysis
3.5. COVID-19 Impact Analysis
Chapter 4. Sales Enablement Platform Market Component Outlook
4.1. Sales Enablement Platform Market Share by Component, 2022 & 2030 (USD Billion)
4.2. Platform
4.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
4.3. Service
4.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Sales Enablement Platform Market Organization Size Outlook
5.1. Sales Enablement Platform Market Share by Organization Size, 2022 & 2030 (USD Billion)
5.2. Large Organization
5.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
5.3. Small and Medium Organization
5.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Sales Enablement Platform Market Deployment Outlook
6.1. Sales Enablement Platform Market Share by Deployment, 2022 & 2030 (USD Billion)
6.2. On-Premise
6.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
6.3. Cloud
6.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Sales Enablement Platform Market End-Use Industry Outlook
7.1. Sales Enablement Platform Market Share by End-Use Industry, 2022 & 2030 (USD Billion)
7.2. BFSI
7.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
7.3. IT & Telecom
7.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
7.4. Consumer Goods & Retail
7.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
7.5. Media & Entertainment
7.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
7.6. Healthcare & Lifesciences
7.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
7.7. Manufacturing
7.7.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
7.8. Others
7.8.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
Chapter 8. Sales Enablement Platform Market: Regional Outlook
8.1. Sales Enablement Platform Market Share by Region, 2022 & 2030 (USD Billion)
8.2. North America
8.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.2.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.2.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.2.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.2.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.2.6. U.S.
8.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.2.6.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.2.6.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.2.6.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.2.6.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.2.7. Canada
8.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.2.7.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.2.7.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.2.7.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.2.7.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.3. Europe
8.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.3.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.3.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.3.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.3.6. UK
8.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.6.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.3.6.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.3.6.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.3.6.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.3.7. Germany
8.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.7.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.3.7.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.3.7.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.3.7.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.3.8. France
8.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.8.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.3.8.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.3.8.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.3.8.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.3.9. Italy
8.3.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.9.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.3.9.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.3.9.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.3.9.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.3.10. Spain
8.3.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.10.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.3.10.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.3.10.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.3.10.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.4.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.4.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.4.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.4.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.4.6. China
8.4.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.4.6.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.4.6.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.4.6.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.4.6.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.4.7. India
8.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.4.7.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.4.7.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.4.7.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.4.7.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.4.8. Japan
8.4.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.4.8.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.4.8.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.4.8.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.4.8.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.4.9. Australia
8.4.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.4.9.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.4.9.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.4.9.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.4.9.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.4.10. South Korea
8.4.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.4.10.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.4.10.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.4.10.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.4.10.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.5. Latin America
8.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.5.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.5.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.5.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.5.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.5.6. Brazil
8.5.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.5.6.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.5.6.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.5.6.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.5.6.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.5.7. Mexico
8.5.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.5.7.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.5.7.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.5.7.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.5.7.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.5.8. Argentina
8.5.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.5.8.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.5.8.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.5.8.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.5.8.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.6. Middle East & Africa
8.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.6.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.6.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.6.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.6.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.6.6. UAE
8.6.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.6.6.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.6.6.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.6.6.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.6.6.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.6.7. Saudi Arabia
8.6.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.6.7.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.6.7.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.6.7.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.6.7.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
8.6.8. South Africa
8.6.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.6.8.2. Market estimates and forecast by Component, 2018 - 2030 (USD Billion)
8.6.8.3. Market estimates and forecast by Organization Size, 2018 - 2030 (USD Billion)
8.6.8.4. Market estimates and forecast by Deployment, 2018 - 2030 (USD Billion)
8.6.8.5. Market estimates and forecast by End-Use Industry, 2018 - 2030 (USD Billion)
Chapter 9. Competitive Landscape
9.1. Company Categorization (Mature Players, Emerging Players)
9.2. Company Ranking/Share Analysis, 2022
9.3. Heat Map Analysis, 2022
9.4. Strategy Mapping
9.5. Company Profiles (Overview, Financial Performance, Product Overview, Strategic Initiatives)
9.5.1. Accent Technologies, Inc.
9.5.2. Bigtincan Holdings Ltd.
9.5.3. Bloomfire
9.5.4. Brainshark, Inc.
9.5.5. ClearSlide
9.5.6. Highspot
9.5.7. Mediafly
9.5.8. Mindtickle Inc.
9.5.9. Pitcher AG
9.5.10. QorusDocs Ltd.
9.5.11. Qstream Inc.
9.5.12. Rallyware Inc.
9.5.13. SAP
9.5.14. Seismic

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