Safari Tourism Market Size, Share & Trends Analysis Report By Type (Adventure Safari, Private Safari), By Group (Friends, Families, Couples, Solos), By Booking Mode, By Region, And Segment Forecasts, 2023 - 2030

Safari Tourism Market Growth & Trends

The global safari tourism market size is expected to reach USD 51.46 billion by 2030, registering a CAGR of 5.6% from 2023 to 2030, according to a new report by Grand View Research, Inc. Increasing disposable income, rise in the middle and upper-class expenditure, rising micro trips, and growing tourism all over the globe are the factors anticipated to drive the growth. Increasing travelers’ inclination toward personalized service, dependable transport, and exclusivity, along with positive and professional collaboration with staff is setting the main benchmark for safari travel.

The COVID-19 pandemic negatively impacted the market growth in 2020. During the COVID-19 pandemic, the travel and tourism industry across the globe became one of the most affected sectors, with travel restrictions in place and the shutdown of hotels and airlines around the world. Several wildlife sanctuaries, sites, and parks were shut down to prioritize public health and safety, as well as to protect the welfare of wildlife. These closures were implemented as part of broader measures to mitigate the spread of the virus and reduce human interactions to curb the pandemic's impact.

Millennial travelers often seek adventurous and active safari experiences, such as walking safaris, trekking, or engaging with the culture, environment, and wildlife. Millennials also prefer to travel in groups or share accommodations where they can meet and socialize with like-minded travelers. Moreover, they are interested in capturing magnificent wildlife photographs to share on social media platforms. This has increased the frequency of safari travel among the young population, driving the market growth.

Social media platforms are influential, inspiring, and impacting safari travel choices. The growing interest in safari travel among bloggers and influencers is a major factor driving the safari tourism market. These travel bloggers and social media influencers usually have a large following on platforms like Instagram, YouTube, TikTok, and travel blogs and broadcast their travel content, shaping trends and influencing people’s travel decisions.

It has also been noted that safari tourism tends to attract multigenerational families that want to bond and share memorable experiences in the wilderness. Many safari operators provide family-friendly accommodations, specialized guides, and activities suitable for different age groups. Moreover, travelers are increasingly seeking lesser-known and remote safari destinations, moving away from crowded areas. They are looking for exclusive and off-the-beaten-path experiences, exploring hidden gems that offer unique wildlife encounters and untouched natural beauty.

Safari Tourism Market Report Highlights

• By group, the couples segment dominated the market with over 42% share in 2022. Luxury accommodations, stunning landscapes, and wildlife encounters make for a romantic and unforgettable experience for newlyweds on safari. Certain lodges and camps provide wellness amenities like spa treatments and yoga sessions, allowing couples to relax and rejuvenate surrounded by the beauty of nature.
• The adventure type segment accounted for the largest revenue share of over 50% in 2022. This include activities like walking safaris and hot air balloon rides, which are preferred by adventure-seeking travelers. This is expected to propel the market growth over the forecast period.
• By booking mode, the direct booking segment dominated the market with over 63% share in 2022. This booking type gives travelers better control over their safari experience. They can research and select accommodations, activities, and services that align with their preferences and priorities.
• Asia Pacific is expected to register the fastest CAGR of 6.0% from 2023 to 2030 owing to increased economic growth, rising disposable money and free time, growing political stability, and a rising focus on active tourism promotions.

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