Refillable Deodorants Market Size, Share & Trends Analysis Report By Type (Refillable Spray Deodorants, Refillable Stick Deodorants), By Packaging (Metal, Glass, Plastic, Paper), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Refillable Deodorants Market Size, Share & Trends Analysis Report By Type (Refillable Spray Deodorants, Refillable Stick Deodorants), By Packaging (Metal, Glass, Plastic, Paper), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Refillable Deodorants Market Growth & Trends

The global refillable deodorants market size is expected to reach USD 343.01 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 7.1% from 2023 to 2030. The refillable deodorants are gaining increased significance in the beauty industry. Consumers might not always have the means to purchase high-end fragrances, but they often choose body sprays and deodorants from luxury brands for the sake of owning the brand and its scent. Recognizing this opportunity, several manufacturers have expanded their product lines to include refillable deodorants.

Beauty brands are actively introducing innovative ways to provide consumers with refills for an expanding range of products while prioritizing packaging durability to reduce landfill waste. Grove Collaborative, for instance, has adopted aluminum for its plastic-free refill system, which was introduced in May for its Peach product line. This kit includes three new stick products, such as Soothing Body Lotion, All-Over Body Balm, and Deodorant. To refill the round aluminum case, users are supposed to simply push up on the bottom to release the stick, insert the refill, and rotate it down until it clicks.

Similarly, Birchbox offers a multi-purpose stick called "Beauty Balm" under its in-house brand "Re.fil." This balm serves various purposes, including moisturizing lips, cuticles, and elbows. The round refillable package is made entirely from post-consumer recycled materials, and the refill is provided in a paper tube.

This trend has led prominent manufacturers to place a heightened emphasis on research and development initiatives, leading to the expansion of green chemistry and the broader green sector. The shift in consumer inclination towards natural and organic products, along with increasing adoption of environmentally friendly alternatives, is projected to drive market progress. Manufacturers of organic products are dedicating substantial time, financial resources, and effort to formulate efficacious and sustainable products.

Furthermore, supermarkets and hypermarkets hold a significant share of the market. Beauty and personal care products that include refillable deodorants by various local and international brands are easily accessible at these stores and customers have a variety to choose from. The products are also available at discounted prices to generate consumer interest. In a supermarket, a variety of products are available under one roof, allowing customers to choose and buy products from there.

Refillable Deodorants Market Report Highlights

• Based on type, the refillable spray deodorants segment dominated the market in 2022 with a revenue share of around 60%. Spray deodorants function by rapidly providing a revitalizing and effective sensation to the underarms. One of the factors propelling the adoption of spray deodorant is its quick drying time and cleaner application, which will help remove any deodorant residue on the fabric
• Based on packaging, the others packaging segment such as recycled paper, recycled plastic, and more are expected to witness substantial growth over the forecast period from 2023 to 2030. Key players nowadays offer various packaging options that include recyclable plastic, recyclable paper, etc. to meet the consumer requirements for eco-friendly products with sustainable packaging
• Based on distribution channel, the online segment is anticipated to register the fastest CAGR of 8.0% due to its convenience, flexibility, and consumer comfort with this channel. Subscriptions offered by company-owned online channels are projected to be one of the key drivers of the demand for refillable deodorants through online platform
• Based on region, Central & South America is projected to emerge as a lucrative region for refillable deodorants owing to the rise in focus of attention towards personal care and grooming products

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